It started with a column by ODT business and rural editor Sally Rae saying this should be the Year of the Farmer.
. . . Let’s make 2023 the Year of the Farmer; remember synthetic is just a fancy word for plastic, so clothe your families and clad your homes in natural, sustainable products, and support — and salute — your local food producers who are outstanding in their field year-round. Literally.
The positive response inspired the ODT to act and make this the Year of the Farmer:
. . . The article triggered an outpouring of support for farmers and growers, from both rural and urban folk and from all walks of life. In response, the teams at the Otago Daily Times and Rural Life have come together to officially make 2023 the Year of the Farmer.
The aim is simple; to acknowledge the contribution of farmers and the importance of the primary sector to the national economy and to salute those food-producing heroes.
Year of the Farmer will showcase the work of farmers to create an environmentally, economically and socially sustainable future, while also making a positive contribution to their rural community.
To celebrate the initiative, we are on the hunt for an outstanding South Island farmer or grower who ticks all those boxes, to be awarded Year of the Farmer 2023. . .
The response was huge:
The Otago Daily times and Rural Life have been overwhelmed by the support and enthusiasm for the 2023 Year of the Farmer initiative, which celebrates the South Island’s food and fibre producing champions.
ODT business editor Sally Rae said screeds of nominations were received, covering the length of the South Island, and they made for heart-warming reading.
‘‘They reflected exactly why we implemented this initiative; to showcase the work of farmers to create an environmentally, economically and socially sustainable future while also making a positive contribution to their rural communities.’’
The nominations had been narrowed down to 52 — representing the weeks of the year — and they will be profiled by Ms Rae and her team of rural journalists in a special publication, to be published on August 30, she said.
A judging panel would select the five finalists.. . .
The winner announced this week was North Otago dairy farmer Myfanwy ALexander:
. . . Humble and hard-working, Ms Alexander, 37, was chosen by a panel of judges from five finalists in a celebration of the South Island’s food and fibre-producing champions.
Nelson and Fiona Hancox (Tapanui), Stefan and Holly Roulston (Heriot), Stu and Sarah Jamieson (Luggate) and Ross and Jo Hay (Herbert), along with Ms Alexander, were selected from a stack of nominations following the initiative’s launch at Wānaka A&P Show in March.
Judge and Landpro executive director Kate Scott said Ms Alexander embodied the positivity of the campaign, which was all about celebrating rural people who were creating an environmentally, economically and socially sustainable future while also making a positive contribution to their rural communities.
Continuing to progress through the dairy industry as a single mother with two young daughters, she had demonstrated resilience and an approach of “getting on and doing it” — making a success of her life and contributing to her community.
Welsh-born Ms Alexander, who is a contract milker on a 1000-cow farm near Duntroon, is president of North Otago Federated Farmers, the regional lead for the Dairy Women’s Network and a member of the South Island Dairy Event governance group.
She also instigated a group in her local area for female dairy farmers.
Her nominator described her as “literally the embodiment of what the farming industry should be”. . .
Myfanwy is a deserving winner and the ODT deserves plaudits for a winning initiative.
Response to it was so positive the ODT has confirmed the Year of the Farmer will be run again next year.