Labour’s campaign review has been leaked:
This review was into what went wrong and reveals Labour is totally broke.
The review also warns that if Labour does not find some cash quickly “it will continue experience electoral failure and place the status of the party as a political institution of influence at risk”.
It says Labour’s campaign was “undoubtedly hindered by a lack of financial resources”. . .
The review found plenty of other problems, too.
Among them, it says the party’s campaign preparation was “inadequate”, “tension around the leadership and disunity within caucus seriously undermined Labour’s credibility” and there was also a “general lack of message discipline”.
The review, by 76-year-old former British labour MP, has taken over 8 months to find “the policies put forward at the election were often complex, difficult to understand”.
And as for proposed solutions?
Well, “Labour must commit to a vision of a united New Zealand, founded on the Treaty of Waitangi”.
And Labour will set up some more committees – an executive and a campaign committee. . .
The full review is here.
It states the obvious – the party is broke, disunited, has an undemocratic candidate selection process, had an unpopular leader and an abysmal campaign . . .
But what struck me is what isn’t there – there’s no emphasis on the importance of broad-based, engaged membership – the party workers..
The review talks about how National spent much more on its campaign but doesn’t draw the dots between National’s many members and its ability to raise money and gain votes.
National still has tens of thousands of members. It is they who mobilise to provide the people-power which still counts in winning party votes and electorates; it is they who have significant input into policy development and it’s they who provide the solid financial base on which supplementary fundraising builds.
Eight months after its shattering defeat at the polls and into its second term in opposition, the review fails to acknowledge the importance of members and leaves Labour no better equipped to win the next election than it was to fight the last one.