The petition to save Campbell Live has attracted more than 20,000 signatures, but signing a petition isn’t what matters.
What does matter is how many watch the programme and Stuff shows the audience is declining:
. . . Last year, Seven Sharp pulled in an average of 430,000 viewers in the 5+ demographic per episode. In comparison, Campbell Live had 240,000, according to figures from ratings company Nielsen.
In the last week of March, when Campbell Live celebrated a decade on air, it also saw some of the worst ratings in its history. According to analysis by throng.co.nz, it averaged an audience of 154,576 per night for that week – a week in which Seven Sharp exceeded 500,000 viewers for the first time.
The number of viewers isn’t the only sign of a programme’s influence.
Other media has picked up on some Campbell Live campaigns, and the wish for a smile one to help children who require orthodontic work changed lives for the better.
But such campaigns don’t pay the bills.
Advertising pays for programmes. Advertising will follow the viewers and fewer are watching Campbell Live.
I don’t think I’ve ever watched it from start to finish but it’s not that I’m watching something else instead, I rarely watch television much at all now.
My farmer turns on the TV when he wakes in the morning and usually has it on TV3, I listen to it, though don’t usually watch it until I get up. If my farmer’s still in the living room when I get there the TV will be on but I usually turn it off when he goes.
I turn it back on when I’m preparing dinner and catch the news but don’t have a preference for either channel. If it’s just the two of us TV usually stays on while we eat (yes, shame on us) but as background noise rather than a focus.
We usually record The Nation and Q & A but don’t always watch them and if I do I usually use the fast forward option for at least some of the time.
In the evening if I’m at home I might flick through the channels but usually give up when I find nothing of interest and I can’t remember the last time I watched anything from start to finish. If I have time to spare I’d rather read a book.
The sad irony is that while there are more options on ever over what I could watch, there is less and less that I really want to watch.