Letting down candidates from start

March 26, 2014

Labour is letting down its candidates from the start by getting media releases about their selection wrong.

Take this one announcing the candidates for Botany and Pakuranga for example.

The first four paragraphs talk about the process and only then does it get to the candidate, Tofik Mamedov, but still expends more words on the process than him.

It then talks about his nationality and that he’s been campaigning but it doesn’t give any of the biographical details you’d expect, would-be voters would want to know and which might have a chance of being published.

The omission is emphasised because the release carries on to talk about the selection of the party’s candidate for Pakuranga, Barry Kirker, about whom it does give some details.

That release was bad enough, but it compounded its mistake with an even worse one which listed the  two candidates covered in the first release with those for three other electorates – Papakura, Taranaki-King Country and Whangarei.

The party might have no hope of winning these seats but it should be able to give the candidates the dignity of a separate, and comprehensive, media release.


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