The Land – your dream job

June 24, 2014

NZX-Agri has launched a nationwide campaign to shine the light on career opportunities in the primary sector:

The Land – Your Dream Job campaign was unveiled at the KPMG Agribusiness Leaders Breakfast at National Fieldays.

The campaign is being supported by Rabobank and KPMG research, which reveals a significant gap in the planning of many farming businesses, which could affect the productivity of one of New Zealand’s key primary industries.

“The campaign is a major initiative, which will bring into sharp focus the enormous range of opportunities the primary sector has to offer,” Young Country editor and campaign director Jackie Harrigan said.

“Meeting the challenge of attracting dynamic, entrepreneurial, and talented young people for our sector starts with exciting them with the diversity of career choices on offer, whether they are new to it or already part of it. 

“The sector caters for a wide range of people, from those who like hands-on work to those wanting to do a PhD.”

A campaign website – landyourdreamjob.co.nz – has been set up to provide resources and case studies to attract the brightest to the primary sector, Harrigan said. 

“The timing is absolutely right for this campaign. The Government has a commitment to doubling NZ’s primary sector export value by 2025 and it has recently been estimated this will create 50,000 new jobs, half of which will need a tertiary qualification. 

“We need to ensure young people want those jobs.” . . .

NZX Agri would be announcing a raft of initiatives during the campaign, through its publications, national and social media, and the campaign website, Harrigan said. 

A  Facebook, Twitter, and Instagram presence had been important to get to the target market of young people searching for career options, she said. . .

Industry partners Vocational Pathways, NZ Kiwifruit Growers, Silver Fern Farms, Allflex, and Ospri have joined NZX Agri to get career stories in front of secondary students by sponsoring three copies of Young Country magazine into 500 secondary schools nationwide, starting next month.

“Reaching school libraries, careers advisers, and teachers will mean these resources should be in front of students, showcasing young people already in the industry, and helping them make informed career choices,” editor Jackie Harrigan said.

New Zealand is more urbanised and fewer people live in the country of have links to farms which means many of the opportunities in primary industries aren’t on the radar of young people when they’re thinking about careers.

This is a wonderful initiative to help change that and provide the workforce that will be needed on farms and in the businesses which support and supply them as primary industries grow.

The website is full of interesting information and features young people in a variety of jobs including Alex Harper a marketing assistant and app creator, shepherd Megan Cathro, agricultural analyst Rob Gibson and Sarah Crofoot who’s a policy advisor.


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