Fonterra Cooperative Group, the world’s biggest dairy exporter, has launched an investigation into a food contamination scare after accounting for the potentially tainted product.
Chief executive Theo Spierings told a briefing in Auckland all affected whey protein and its derivatives had been contained internationally, and he was satisfied the contamination scare had stabilised. The dairy company has launched an investigation into the “human error” that caused the failure, and introduced extra testing until the probe is completed, Spierings said.
“An internal investigation has already started and it’s also likely that we will go for an external investigation,” Spierings said. “Fonterra will keep everybody in the loop and informed of our findings.” . . .
Fonterra Co-operative Group today confirmed it has been issued with an administrative fine of approximately NZD 900,000 (RMB 4.47 million) following the conclusion of the China National Development and Reform Commission (NDRC) review of pricing practices in the mainland of China for consumer dairy products.
“Fonterra has been co-operating fully and openly with the NDRC throughout this process. We accept the NDRC’s findings and we believe the investigation leaves us with a much clearer understanding of expectations around implementing pricing policies which is useful as we progress our future business plans,” said Kelvin Wickham, President of Fonterra Greater China and India.
“We understand that a number of companies in the dairy industry were fined, with Fonterra’s fine being in the lowest range.” . . .
To change perceptions farmers need to connect – Milking on the Moove:
It’s a perception Issue
I often hear people in the agricultural sector say things like “We need to remove the emotion from the issue” or “It’s a perception problem”.
We will never remove emotion from decisions, because everybody forms judgments based on their emotions, past experience and prejudices.
People make snap judgements
Malcolm Gladwell wrote a book called “Blink”. In his book he outlines research that shows people make judgements on a person, product, brand based on very small amounts of information.
He says that once a judgement has been made, a person is unlikely to change their mind. . .
Business Mentors New Zealand has announced a new initiative to increase business mentoring support to rural businesses throughout New Zealand, which are facing increasing levels of stress worsened by the aftermath of the recent drought, tighter regulations on health and safety, and environmental controls.
The new initiative supported by the Ministry of Business, Innovation and Employment sees the $150 Business Mentors’ registration fee waived for businesses in areas where a medium-scale drought was declared. The country’s 17 Business Mentoring agencies are being encouraged to place greater emphasis on supporting rural enterprises. . .
A man at a local supermarket has told a 17-year-old cashier that he would “never buy Fonterra milk,” particularly after this week’s contamination scandal, and said that this is why he’s made the conscious decision as a consumer to purchase Anchor milk instead.
The man, 29-year-old Brandon Gray, said he was “pretty savvy” when it came to selecting his products, and he wouldn’t let Fonterra’s domination of the dairy industry prevent him from expressing his disapproval of their operations. . . .