Price of Milk fails fairness test

April 11, 2017

Sunday asked is our love affair with dairy farming over? and promoted this week’s programme as giving the farmers’ side of the story.

It was supposed to provide some balance to the anti-farming stories which have dominated media and it failed.

Jamie Mackay devoted most of yesterday’s edition of The Country to the reaction.

He interviewed Federated Farmers Dairy chair Andrew Hoggard and Waikato-based farm management consultant John Dawson:

Hoggard found the show “frustrating” as he was expecting to see farmers’ “heartfelt” reactions to criticism levelled at them in the media. Instead Andrew says he saw two farms being unfairly compared to each other which he believes would have created an unbalanced view for those not accustomed to farming.

John Dawson has a lot of clients on the Hauraki Plains where Gavin “Flinty” Flint’s farm was filmed in the documentary. He says Flint’s farm is not typical and there was a lack of “penetrating” questions for the farm that Flint’s was compared to.

Central Hawkes Bay sheep and beef farmer Steve Wyn-Harris and Northland dairy farmer Grant McCallum were equally incensed.

Wyn-Harris was looking forward to a balanced show where farmers would finally be able to tell New Zealand their side of the story. Within minutes of watching he says his “heart sank” as soon as he saw shots of Gavin “Flinty” Flint’s farm.

Wyn-Harris is so incensed he has laid a complaint with TVNZ and is fully committed to taking it the Broadcasting Standards Authority if need be. . . 

Sunday’s Facebook page  has hundreds of comments, almost all of which are critical of the show.

It also includes a post from the show’s front man Cameron Bennett saying:

We went to the Hauraki Plains with no agenda. We happened upon (as explained) Gavin Flint and he kindly showed us around. 

Happened upon? That might well be the case, but why didn’t the show use more examples.

DairyNZ chief executive Dr Tim Mackle writes:

. . .Last year when we heard about this documentary, we approached the production company to provide information and we offered them farmers and industry spokespeople to interview. Several were interviewed, but none of their footage or commentary was included in the final cut.

In my job, I’m fortunate enough to see the good work you are doing on your farms, and the amazing connections you have into your communities.

Good dairying must be made more visible, especially to those that are commentating, those in regulation setting positions, and to our neighbours in the cities and towns.

At DairyNZ we are upping the ante in our efforts to engage with the media, the public and special interest groups to tell the real story of dairying.

As farmers living and working on the land, I urge you to continue to keep up the good work. We all have a role to play in the economy of our country, in staff development, in animal welfare and in care for the environment and our waterways.

To inform and change perceptions it is crucial to reach outside your circle of farming and rural friends. Tell it how it really is to people who may not know much about farming life, but enjoy their milk, cheese, yoghurt, ice cream, etc., which arrives on their tables in a container conveniently purchased from the supermarket. Tell them you produce high quality food, and you’re proud of it. . . .

The Price of Milk  showed two atypical farms, took a far tougher approach to one than it did to the other and failed the fairness test.


Oamaru Dame’s dream holiday destination

August 25, 2013

How’s this for a recommendation?

Dame Kiri Te Kanawa featured on Sunday this evening.

Miriama Kamo interviewed her and as she wrapped up said she’d asked the Dame what her dream holiday destination was.

The answer?

Oamaru.


Pigs in Muckraking – Updated & Updated again

May 18, 2009

When a television show gives only one side of a story, I wonder what the other side would say.

I don’t know enough to comment on the issues of pig farming which were raised in last night’s Sunday programme but Farmgirl is better informed and brings some balance to the story.

Good journalism requires balance. Sunday should have given the farmers an opportunity to give their side of the story and it would have helped to have a vet’s point of view too.

There are no excuses for mistreating animals and saying it happens elsewhere is no excuse for cruelty. But nothing is gained for animal welfare if the pork industry here is killed and replaced by meat from overseas where pig farming practices are no better and possibly even worse.

UPDATE:

Minister of Agriculture David Carter has asked animal campaigners to reveal the location of the pig farm shown on Sunday.

“If SAFE has the welfare of these animals at heart, it needs to provide details of the property today so the authorities can the take appropriate action.  I have asked MAF to undertake an inspection as soon as we know the farm’s location,” Mr Carter said.

That is a very sensible response because MAF can’t do anything until they know where the property is.

It raises the question of why SAFE hasn’t already gone to the authorities and any further delay in doing so would suggest they care more about publicity for their campaign than the welfare of the pigs.

UPDATE 2: The Bull Pen has more with King hit on pig farming.

UPDATE 2: Keeping Stock posts on SAFE pork , highlighting a story from the NZ Herald which says SAFE is refusing to identify the farm.

When asked by nzherald.co.nz if that was due to publicity, Mr Kriek said yes.

I’m not going to give you all the details of our strategy, which is a very sound one,” Mr Kriek said.

The organisation which is supposed to save animals from exploitation is exploiting animals by putting publicity before the pigs.


Election post mortems

November 9, 2008

John Key’s first extended interview as Prime Minister elect with John Campbell: part 1, part 2, part 3.

Sunday part 1, part 2, part 3,  part 4,  part 5.

Morning Report’s election special.

RadioNZ Sunday  – Sunday Group on the election and Media Watch on election coverage.


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