Oamaru’s entry and subsequent win in Seven Sharp’s Sharpest Town competition gave the Waitaki District free publicity which is paying off:
. . . In July, Oamaru took the title of Seven Sharp’s New Zealand’s Sharpest Town competition in a landslide victory.
As a result, Oamaru played host to the Seven Sharp team for a live broadcast from the Victorian Precinct on August 5.
All things good about the district, including Alps 2 Ocean, businesses, education, steampunk, the Victorian Precinct, the Penguin Colony and the people, were showcased to about 409,700 people around the country.
LJ Hooker’s Stephen Robertson said the company had noted a 30 per cent increase in the volume of sales since the Seven Sharp publicity.
Of the 30 per cent increase, about 60 per cent of inquiries had come from out of town, with some specifically mentioning the TVNZ exposure. . . .
There will be other factors influencing the increased sales but the television programme has had a positive impact.
It’s also helped locals look at the District with a fresh appreciation of its charms and given us a welcome infusion of positivity.
Thanks to the thousands of people who voted for Oamaru as New Zealand’s sharpest town, Seven Sharp broadcast live from the historic precinct last night.
Seven Sharp went on the hunt for New Zealand’s sharpest town and found it in North Otago.
Oamaru has taken the Sharpest Town crown.
More than 10,000 people voted and the winner, Oamaru, was announced on Monday’s Seven Sharp.
The Sharpest Town, as well as being decked in the glory of the title, will also play host to the Seven Sharp team for a live show. . .
It was a decisive win in spite of the tough competition from Motueka, Ohakune, Okaihau and Te Anau.
Thank you to all of you who responded to my pleas to vote for Oamaru I hope you’ll take the opportunity to follow up with a visit.
You can see some of the charms of the town and wider Waitaki District, here among which is the annual Victorian heritage celebrations which will be held from the 14th to the 17th of November this year.
Some more reasons why Oamaru should be New Zealand’s sharpest town:
You can vote here.
You can watch the Seven Sharp video of the town here.
Oamaru used to be a small town you had to pass through to get from Christchurch to Dunedin.
It’s still in the same place but it’s becoming a destination.
The little blue penguins, yellow eyed penguins, historic buildings, steam punk, good restaurants, the Vanished World fossil trail, Alps to Ocean cycle trail and many other natural and (wo)man made attractions have made it a destination in its own right.
It is one of five towns selected for Seven Sharp’s focus on sharp towns.
Oamaru will feature this evening and your vote will help it become the Sharpest Town.
The winning town will be revisited by the Seven Sharp team for the filming of a live show.