Full credit to the Aussies for another Australia Day lamb promotion with lambassador Sam Kekovich and Lee Lin Chin:
Although it has offended some vegans.
Sunday February 15 is to be National Lamb Day, with this year marking the 133rd anniversary of one of the most significant milestones in New Zealand’s sheep meat industry.
On this day in 1882, William Davidson and Thomas Brydone achieved the remarkable, by launching the first shipment of frozen sheep meat from Port Chalmers in Otago on the Dunedin, bound for London.
The industry hope Kiwis here and around the world will recognise this incredible feat and celebrate it by enjoying lamb for dinner on February 15.
Beef + Lamb New Zealand CEO, Rod Slater says this day also gives New Zealanders an opportunity to recognise the hard work of our farmers and as a nation, a reason to be proud.
“So let us here in New Zealand celebrate with some delicious New Zealand lamb,” says Mr Slater.
“Not only are we celebrating the pioneers of the past 133 years, but also the direction our current agricultural industry is heading. We’re 100% behind all those in the industry.”
This first voyage was an important step in establishing our sheep and beef industry which now contributes $8.5 billion a year to the New Zealand economy.
The 5,000 sheep carcasses arrived in London 98 days later, in excellent condition (although not without incident, with all the challenges of refrigeration in those days) highlighting the size of the accomplishment. Prior to this, New Zealand mainly sold wool overseas as no one believed it possible to have a thriving meat export business.
The sheep on that first shipment were killed at Totara Estate a few kilometres south of Oamaru.
The Historic Places Trust (now called Heritage New Zealand) refurbished the buildings. It’s well worth a visit to learn about this important part of our history and get a sense of what life on the estate was like 133 years ago.
You can read more at NZ History Online.
If you’re wondering how to celebrate the day, here’s some inspiration from Australia’s lambassador, Sam Kekovich, :
SAM Kekovich is about to hit our TV screens again with his annual Australia Day Address to the Nation, his 10th year in a row as “Lambassador”.
In the past he has launched a music video, set out on “dip-lamb-attic” missions to encourage the rest of the world “to be more Australian” and sparked a trans-Tasman furore over his remarks about New Zealand’s former prime minister.
This year he breaks with entertainment convention and is working with both animals and children when he is seen thrusting a lamb chop into the hands of a child or “Generation Lamb” in an irreverent ad which also features a swipe at the remaining original Wiggle and a giant baby crushing a vegan barbecue. . .
A decade down the track Kekovich still takes the campaign with a grain of salt – and maybe a touch of pepper and some tomato sauce.
“I’ve always been fighting the good fight for lamb, there is no doubt about that,” said the former Australian Rules footballer on Thursday. . .