Green could be competitive advantage

July 9, 2011

Being greener could bring both environmental and financial gains and this week Environment Minister Nick Smith and Agriculture Minister David Carter launched a green growth discussion document:

New Zealand needs to consider how it leverages off its clean green brand in global markets and how new technologies can be developed to reduce environmental impacts, Environment Minister Nick Smith and Acting Minister for Economic Development David Carter say.

The Ministers today launched the Advisory Group on Green Growth’s discussion paper in Wellington. The eight-member Advisory Group was announced by the Government in January to ensure the Government receives the best advice on green growth initiatives.

“There is significant work occurring internationally on green growth, green jobs, and clean technology. We need to ensure Government policy helps New Zealand take up the opportunities,” Dr Smith said. . .

Mr Carter said: “This is another part of the Government’s plan to build a faster growing economy. The world is looking for products and services that have lower environmental impacts and we want New Zealand to be well placed to take up these opportunities.

The government’s actions haven’t impressed Pure Advantage a group of business people who believe there’s a huge opportunity in enhancing New Zealand’s natural environment in order to improve our competitive positioning in the global shift to green growth.

We have developed a campaign to work with communities, businesses, Government and iwi to create sustainable economic growth, and assist New Zealand to become a leading exporter of high-value produce, renewable energy and clean technology, with a top-tier in-bound tourism industry.

The founding members have funded the campaign – there’s no corporate mandates or shadowy Government funding. Just successful Kiwis interested in seeing a lot more successful Kiwis.

The group wants to open the debate and fund research and discussion in the hope of getting broad agreement about the best way forward.

Once the way forward is understood, we will drive the change to make it happen.

Underpinning our goal will be robust economic research showing the scale of the challenge and why all New Zealanders must reach for the exciting opportunities arising from green growth.

Members of the group include Air New Zealand chief executive Rob Fyfe, former General Motors chief financial officer Chris Liddell, IceBreaker founder Jeremy Moon and brothers, Lloyd and Rob Morrison.

The environmental gains from being green are obvious, providing that is based on science and not emotion.

Pure Advantage and the government both also see the potential for financial gain.


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