Chocolate’s always a winner

July 23, 2012

We’ve been coming and going a lot this month and enjoying the wee Whittaker’s chocolate bar Air New Zealand offers passengers as a snack.

The choice is usually vege crisps, and Anzac biscuit or the chocolate and from my observations chocolate is by far the most popular choice.

That’s no doubt good for the company and Whittaker’s has another reason to celebrate – it’s been named Readers Digest’s most trusted brand.

Hello Chocolate Lovers. We are proud to announce that we have been voted by Reader's Digest as New Zealand’s Most Trusted Brand for 2012. Thanks for all your support and we hope you continue to enjoy our delicious chocolate :)

Porirua based chocolate maker Whittaker’s has been voted New Zealand’s most trusted brand in the annual Reader’s Digest Most Trusted Survey; released today in the August issue of Reader’s Digest New Zealand.

Whittaker’s moved up three places to top the 2012 list, knocking last year’s number one, St John’s, to number two. Iconic cooking and baking goods brand Edmonds made an impressive debut at number three, while Dettol fell from two to eight. . .

The top 10 for most trusted brands (with last year’s place in brackets) were:

1) Whittaker’s (3)
2) St John (1)
3) Edmonds (n/a)
4) Wattie’s (4)
5) Sanitarium (8)
6) Tip Top (bread) (5)
7) Lemon & Paeroa (L&P) (10)
8) Dettol (2)
9) Toyota (9)
10) Colgate (7)

Category winners were:

Category Winner Highly Commended
NZ Iconic Brands Watties Whittakers
Banks KiwiBank ASB
Breakfast Food Sanitarium Kellogg’s
Car Brands Toyota Ford
Cleaning Products Dettol Jif
Confectionery Whittaker’s Nestle
DIY Power Tools Stihl Black & Decker
Dry Foods Sanitarium Tip Top
Electronics Sony Panasonic
Fast Food Subway McDonalds
Frozen Food Watties Bird’s Eye
Gardening Equipment Masport Stihl
Home Improvement Stores Mitre 10 Bunnings
Hotel/Motel Accommodation Copthorne Millennium
Insurance Providers AA Insurance Southern Cross
Kitchen Appliances Breville Kenwood
Packaged Foods Watties Sanitarium
Pain Relief Panadol Nurofen
Paint Brands Resene Dulux
Pet Food Brands Whiskas Purina One
Retail Brands Farmers NZ Post
Supermarket Brands Countdown PaknSave
Toiletries& Cosmetics Colgate Dove
Vitamins & Supplements Healtheries Blackmores
Whitegoods Fisher & Paykel Samsung

Alert readers will note that although these have been judged New Zealand’s most trusted brands it means brands trusted by New Zealanders rather than New Zealand brands. Only some are local companies.


Bomb Scare

June 26, 2008

Oamaru is not regarded as a hot bed of terrorism so when a bloke popped into the office of Otago MP Jacqui Dean this afternoon and told us to get out because there was a bomb scare, we thought he was joking.

He wasn’t. The policeman in the foyer ushered us out and we joined people from neighbouring shops and offices on the footpath.

Jacqui’s office wasn’t the one under threat, it was a call centre next door.

Maybe someone took the Readers Digest  list of least trusted occupations, which put telemarketers last, seriously.


Would You Trust This Survey?

June 23, 2008

I was wondering how some of the people even made it to the list of most trusted New Zealanders when I read the fine print – respondents were asked to rate 85 well know people on a scale of 1 to 10 as to how much they trusted them.

The ranking which put VC winner Corporal Willie Apiata at number one (replacing the late Sir Ed Hillary) is here. Peter Snell, Colin Meads, Margaret Mahy and Caroline and Georgina Evers-Swindell follow him.

 The list of most trusted professions is here.

Farmers are the 13th most trusted occupation, between dentists and police officers in 11th equal place and scientists and chidlcare providers in 14th and 15th.

Journalists, sigh, are at 34; between taxi drivers and psychics/astrologers.  I’m not sure there is any comfort in ranking just above real estate agents, sex workers, car salesmen, politicians and telemarketers who take the 36th to 40th slots.


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