Fonterra has learned


Fonterra has issued a voluntary recall of Anchor and Pams fresh cream bottles, after tests revealed the possibility of contamination by  E. Coli.

Fonterra Brands NZ is today conducting a voluntary recall of 300ml and 500ml bottles of Anchor and Pams fresh cream with a best before date of 21 January 2014, distributed in the North Island from Northland to Turangi, including Gisborne.

The recall involves 8,700 bottles of fresh cream that have been distributed to retail and foodservice outlets.

Fonterra Brands NZ Managing Director Peter McClure said the voluntary recall is being done because quality tests have shown there may be the presence of E.Coli in some Anchor and Pams bottles of cream with the 21 January 2014 best before date.

“We are sorry for the inconvenience and concern this recall might cause but food safety and quality are our top priorities,” said Mr McClure.  

Consumers are advised not to consume this product and to return it to the place of purchase for a refund. If they require further information, they should contact Fonterra Brands’ customer service centre on 0800 256 257.

This recall does not affect any other Anchor or Pams products.

The affected batch numbers are:

Product Batch Number Best Before Date
Pams Cream 500ml 1400684206 21/01/2014
Anchor Cream 500ml 1400684207 21/01/2014
Anchor Cream 300ml 1400684208 21/01/2014
Pams Cream 300ml 1400684209 21/01/2014

The way this has been handled shows Fonterra has learned from the many mistakes it made in precautionary recall of products in the botulism scare.

This time the company has the news on its website giving all the details consumers need.

No business wants to do a recall but doing it properly, as Fonterra is this time, rather than damaging a reputation can improve consumers’ trust in a company and its products.

Good for economy hard for consumers


The increase in the global price of milk which has been welcomed by dairy farmers isn’t so welcome to consumers who are showing resistance to domestic price rises for dairy products.

The price of milk has become too rich for many households’ taste with dairy giant Fonterra reporting a “dramatic” fall in sales.

The price of a two litre bottle of milk has jumped 15c to $4.30-$4.50 after two price rises in the past five months, the result of strong global dairy commodity prices.

Fonterra Brands managing director Peter McClure, an industry veteran, says it is the highest milk price he can remember, and has led to a fall of about 1 per cent in milk sales in the past three months.

This is more significant than it sounds given milk sales have been growing solidly at 2-3 per cent for five years, boosted by Kiwis’ love affair with coffee, he says.

McClure has seen shoppers shy away from buying milk during previous price spikes but says sales have recovered quickly in the past. This time the decline is continuing.

How long will it be before someone suggests subsidising domestic prices and/or asks farmers to take less for milk supplied for domestic consumption?

Funny how no-one wants to subsidise the farmers when the price falls – and I hasten to add I’m among them.

Increased prices for producers are very good for the economy in the medium to long term. Although that will be cold comfort to people struggling to afford dairy produce in the short term.

%d bloggers like this: