Fonterra has learned

14/01/2014

Fonterra has issued a voluntary recall of Anchor and Pams fresh cream bottles, after tests revealed the possibility of contamination by  E. Coli.

Fonterra Brands NZ is today conducting a voluntary recall of 300ml and 500ml bottles of Anchor and Pams fresh cream with a best before date of 21 January 2014, distributed in the North Island from Northland to Turangi, including Gisborne.

The recall involves 8,700 bottles of fresh cream that have been distributed to retail and foodservice outlets.

Fonterra Brands NZ Managing Director Peter McClure said the voluntary recall is being done because quality tests have shown there may be the presence of E.Coli in some Anchor and Pams bottles of cream with the 21 January 2014 best before date.

“We are sorry for the inconvenience and concern this recall might cause but food safety and quality are our top priorities,” said Mr McClure.  

Consumers are advised not to consume this product and to return it to the place of purchase for a refund. If they require further information, they should contact Fonterra Brands’ customer service centre on 0800 256 257.

This recall does not affect any other Anchor or Pams products.

The affected batch numbers are:

Product Batch Number Best Before Date
Pams Cream 500ml 1400684206 21/01/2014
Anchor Cream 500ml 1400684207 21/01/2014
Anchor Cream 300ml 1400684208 21/01/2014
Pams Cream 300ml 1400684209 21/01/2014

The way this has been handled shows Fonterra has learned from the many mistakes it made in precautionary recall of products in the botulism scare.

This time the company has the news on its website giving all the details consumers need.

No business wants to do a recall but doing it properly, as Fonterra is this time, rather than damaging a reputation can improve consumers’ trust in a company and its products.


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