Nosmo King is cool again


Publicity on the dangers of smoking and anti-smoking campaigns started as I was finishing school.

One of the messages that  gained traction was Nosmo King  is cool.  The word play entered the student lexicon and posters showing a comic character eschewing cigarettes was a popular decorating feature in flats.

More than 30 years later the no smoking message is cool again among teens.

The Year 10 snapshot by ASH shows:

  • 4.1% of all Year 10 students were daily smokers, a drop from 5.5% in 2010.

• This is the biggest year on year decline in youth daily smoking since 2003 to 2004.

• 8.2% of students were regular smokers (daily, weekly or monthly) in 2011, a drop from 10.0% in 2010.

• 70.4% of students were never smokers. An increase from 64.3% in 2010.

This survey shows the lowest rates of smoking by youths ever recorded and the decline in daily smoking between last year and this is one of the biggest since the survey began.

ASH credits part of the drop to price increases which make cigarettes too expensive.

It might also be because the increase in smoke-free areas make it more difficult and anti-social to smoke.

Whatever the reasons it’s good news, not starting smoking is much easier than stopping once you’re addicted and few people start once they’re out of their teens.

 Hat tip: Kiwiblog

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