NZ too small for Country Channel

November 7, 2009

When the Country Channel was launched I checked it out.

Some of the local content was interesting but there wasn’t much of it. The rest was from overseas and my farmer and I decided it wasn’t worth paying to for another channel when we hardly watch any of the channels that already come with Sky.

Sadly for the channel too many other people must have agreed with us because there’s an application to place the company which ran it into liquidation.

My farmer often and I sometimes watch the Saturday morning farming programme, Rural Delivery. We sometimes look at Country Calendar and that’s enough rural programming for us.

A programme devoted entirely to country matters was a big ask, especially when, as Quote Unquote points out:

. . . your target market, i.e. everyone in farming, spends all day working outside and all night inside watching TV One, like everyone else. And they don’t all have Sky.

It might have been better to try to sell a programme or two to one of the other channels when the market for a stand along country channel in New Zealand is so small.

The Nielson Market Intelligence rural website ranking for September may indicate how small the market for rural information in New Zealand is.

The Met Service got 70, 683 visitors in the month, the next best was Stuff farming with 38,805 and then RD1 with 13,125. You’d want a lot more than all those combined to sustain a TV channel.

UPDATE: Country Channel.tv in the UK has left a comment asking me to make it clear I’m discussing the Country Channel in New Zealand and that the UK Country Channel is still going strong.


Top rural websites

October 13, 2009

Scoop reports  the top 10 New Zealand rural websites for domestic traffic from Nielsen NZ Market Intelligence in September:

1. metservice.co.nz/rural 70, 683.

2. stuff.co.nz/farming         38,805.

3. rd1.com                                 13,125.

4. farmtrader.co.nz               11,504.

5. dealsonwheels.co.nz            8,927.

6. country-wide.co.nz             4,772.

7. ruraltrader.co.nz                3,276.

8. agridata.co.nz                      3,216.

9. nzfarmersweekly.co.nz      2,686.

10. ruralliving.co.nz               1,707.

It doesn’t surprise me that the Met Service is so popular. When you work outside and so much you do is affected by the weather forecasts are very important. I helped one of our staff set up a new laptop recently and he has the Met Service site as his homepage.

Stuff includes most of the provinical papers and has good rural news and features.

Countrywide and NZ Farmers Weekly are the most highly regarded of the give away papers which turn up in rural mail boxes. The popularity of the papers and dial up or slow broad band for internet conncetion might explain why their websites don’t get more hits.


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