Fizzy milk benefits from ban


Richard Revell wanted to sell his fizzy milk, MO2,  at the Fieldays but was told he couldn’t because another company had a contract which gave it exclusive rights for beverage sales.

That’s business but it’s not all bad.

The ensuing fuss over the ban has given MO2 much more publicity than it would have had if Revell had been able to have a stand.

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