Rural round-up

The changing face of the dairy farm – Gerald Piddock:

It wasn’t easy for Doug and Tracey Chappell to get onto their own land.

But their entry-level Pukeatua dairy farm means more than just what the 60 hectares and its relatively small 150 cow herd add to their long-term business plan.

“It’s our place and it’s something for our kids as well and they have even talked about running the farm in the future,” said Doug. . . 

Shortsighted? – Annette Scott:

Experts fear high ewe prices are encouraging farmers to sell breeding stock to processors at such a rate New Zealand exports might in a few years not have enough product.

That would provide an opening for Australia to grab market share from NZ. There is also a worry a shortage of stock could lead to a single desk seller, thus eliminating procurement competition.

The problem is compounded by the falling number of farmers willing to breed the lambs. Many young farmers are not interested and instead buy in store lambs to fatten. . . 

As Hawke’s Bay goes into its usual drying off period, here on the farm I am loving the way our indigenous planting continues to thrive. Riparian planting creates a network of biodiversity corridors and will create a better environment for future generations. pic.twitter.com/wwLubKMs2u

— Mike Petersen (@tepunamike) December 6, 2019

Striped dairy cows – a rare breed :

Opunake farmer Andy Whitehead milks eight different breeds of cattle, but Lakenvelders are his favourite. They hail from the Netherlands and are easy to spot in the dark.

If you drive past Andy Whitehead’s Taranaki farm at night, his favourite cows are easy to spot.

They look as though they’ve been draped with a white blanket.

“Lakenvelder simply means ‘white blanket’ or ‘white sheet’ which describes the cow with a stripe over her back,” Andy says. . . 

50 avocado trees completely stripped in Hawke’s Bay orchard – Georgia May Gilbertson:

“Stupidity and desperation” are the only reasons a police officer can think of after 50 avocado trees were completely stripped of their fruit in Hawke’s Bay. 

Sergeant Alasdair Macmillan said the theft happened at an orchard belonging to Crab Farm Winery in Bay View and was reported to police last weekend. 

He said the thieves cut through a fence near a group of beehives and it was  estimated they took an apple crate worth of fruit. . . 

Xmas cheer from Fonterra as the bosses at the dairy co-op get back to basics – Point of Order:

Dairy   farmers  had  some   Xmas cheer  this   week,  as  dairy  giant  Fonterra told them  the  forecast  payout  would  be the fourth-highest-ever,  at the mid-point of its farmgate milk price range.

The  $7.30kg/ms means   the cash payout  for the season  will  reach $11.2bn, a rise of about $400m from the earlier  forecast.

There  could  even  be  a  clap  from the cowsheds for the  new bosses of   Fonterra  who are  turning around the co-op’s  financial  performance, as they apply  a back-to-basics  approach  to  recovering from last year’s  horrendous  $605m  loss.  The first  quarter of the  new financial  year has  gone  well. . . 

#Helicropping hill country plantain and clover. The mob are back in today after grazing down just 2 weeks ago, at #MangaRa Station. pic.twitter.com/TIueYrZBd6

— William Morrison (@MorrisonFarming) December 6, 2019

Canterbury running out of water??? – Gravedodger:

I have returned to the world after another time of peace and calm at “The Gorge”.

Rakaia Gorge that is and it was somewhat different this time. The river that ruled Mona Anderson’s life inspired her to write of her time married to the then manager of Mt Algidus Station, which lies above the confluence of the Rakaia and Wilberforce rivers, the story related in her first book of nine, “A River Rules my Life”. That river was in flood for many recent days peaking at over three thousand cumecs at least twice.

A cumec is a cubic meter of water flowing past a point each second. Just absorb that figure,  three thousand cubic meters every second!

Do the maths. . . 

Rural round-up

An exciting future – Mike Petersen:

Special agricultural trade envoy Mike Petersen says New Zealand leads the field in many areas but cannot rest on its laurels.

These are exciting but also challenging times for New Zealand agri-food and fibre. 

At a time when demand and prices for NZ food are at near-record highs the mood among farmers is subdued with new environmental policies being developed and fears about the impact from the brinksmanship being played out in the complex world of international trade.  . . 

Chinese ban on Oamaru Meats lifted – Jacob McSweeny:

A suspension to the China market has been lifted on Oamaru Meats Ltd (OML) and the company has begun trying to re-recruit seasonal workers and suppliers.

The meat processor shut down on September 13 after its access to the Chinese beef markets was suspended. Some 160 seasonal workers were laid off temporarily.

Yesterday, OML director Richard Thorp said the suspension came after some beef fat packaging was not up to standard. . . 

AgriSea boss takes women’s award – Annette Scott:

Seaweed products pioneer AgriSea is the 2019 supreme winner of the NZI Rural Women New Zealand Business Awards.

Celebrating and showcasing entrepreneurship and innovation by rural women the annual awards take in seven categories with the supreme winner judged from the category winners.

While excited about the win AgriSea business manager Clare Bradley said it was unexpected given the high calibre of every woman in the finals.

“We are often caught up in keeping our heads down, working hard to achieve our goals in our businesses, communities and families.

“The awards are an opportunity for both me personally and our whanau at AgriSea to take a breather and celebrate where we’ve come from.  . . 

Carrots are Flowering. Getting some water on and preparing for the bees to arrive. #nzarable 🐝 🥕 pic.twitter.com/RdvpLH1qOz

— Matt McEvedy 🥝🌾🐑 (@_McEv) December 2, 2019

 

Looking back moving forward:

Five farmers featured in Inside Dairy in 2019 tell us about their year, where they’re heading in 2020 and what they’d like others to know about dairy farmers and the dairying sector.

Mark and Vicki Meyer – Tangiteroria, Northland

Most proud of in 2019?

“On the farming front, we’re proud of how we managed to turn around our end of 2018/19 season. We’d ended up slightly down in production, due to minimal rain in autumn and a lack of grass growth.

“We’d been staring down the barrel of going into winter with skinny cows and not enough pasture for feed. We bit the  bullet and made the hard decision to dry off the cows earlier than normal, which enabled us to get cows off grazing earlier and build cover here on the farm. This worked well, as we had awesome winter growth. . .

Abuse of farmers only strengthens corporate agriculture’s hand – Adam Currie:

Condemning agriculture and tarring all farmers with the same brush does nothing to further environmentalists’ cause, argues Adam Currie.

Are there simply too many cows in our country? Or are urbanites just aggressively exacerbating the farming crisis from their sterile offices?

The inconvenient truth is that both are true.

We urgently need to change our approach to land use and kai production – or our environment will experience irrevocable collapse. But this urgency needs to be communicated in a new way, because the current paradigm not only unhelpfully condemns all farmers as ‘bad’; the pressure it puts on farmers also only serves to stir up hatred and division. If nothing else, framing the debate in such an antagonistic way puts a damper on political support for any environmental measure deemed to be ‘anti-farming’. . .

Cosmic Crisp: the apple that can last a year in the fridge :

A new breed of apple that took two decades to develop and supposedly lasts for up to a year in the fridge is going on sale in the US.

The apple – Cosmic Crisp – is a cross-breed of the Honeycrisp and Enterprise and was first cultivated by Washington State University in 1997.

The launch of the “firm, crisp, and juicy apple” cost $10m ($NZ15.6m).

Farmers in the state of Washington are exclusively allowed to grow the fruit for the next decade. . .

Another belting day in North Uist began with this stunning rainbow over Carinish. pic.twitter.com/LCj7DOnuiz

— Steve Duffield (@WiWildlife) December 1, 2019

New Zealand begins genetic programme to produce low methane-emitting sheep – Ben Smee:

The New Zealand livestock industry has begun a “global first” genetic program that would help to tackle climate change by breeding low methane-emitting sheep.

There are about six sheep for each person in New Zealand, and the livestock industry accounts for about one-third of the country’s total greenhouse gas emissions.

The livestock industry’s peak body, Beef and Lamb New Zealand, already uses a measure called “breeding value” to help breeders select rams with characteristics they want to bolster within their flocks. Within two years breeders will be able to select rams whose traits include lower methane emissions.

“Farmers are more interested than I anticipated,” said a stud breeder, Russell Proffit. His family has been producing rams for more than 40 years. . . 

Rural round-up

Get on with it – Neal Wallace and Colin Williscroft:

Politicians might be slow acting on climate change but retailers and consumers who buy New Zealand produce aren’t and they expect Kiwi farmers to reduce their carbon footprint, special agricultural trade envoy Mike Petersen says.

He urges food producers to stop arguing about details and start reducing carbon emissions to preserve demand in lucrative markets.

“It is very real in-market,” he said.

Peterson said “If people think this is being dreamed up by NZ politicians to get at NZ farmers then you need to think again.”

It is being driven by those who buy our food.

“Companies and consumers are driving climate change. . . 

Number of natives under one billions trees anyone’s guess -Eloise Gibson:

How many of the one billion trees planted in the next decade will be native species? Government tree planting agency Te Uru Rakau has clarified that it can’t hazard an estimate. 

The Government’s tree planting agency, Te Uru Rakau, says it can’t estimate what proportion of the one billion trees programme will be native species, saying a previous figure it gave to Newsroom was meant to be purely “illustrative”.

The illustrative figure was used to calculate the estimated climate benefit from the tree scheme, which Te Uru Rakau has put at 384 million tonnes of carbon dioxide over the trees’ lifetimes. . . 

Continuing to chip away at planting all our drains with carex. This will help reduce sediment & nutrient loss, create new habitats and just look awesome once it grows. pic.twitter.com/v2olHZAG3z

— Andrew Booth (@1farmerbooth) October 12, 2019

Bunds offer phosphorus solution – Richard Rennie:

Capturing phosphate in water spilling off farm catchments has been made easier thanks to work done by a Rotorua farmer group and a doctoral student who have developed detainment bunds on trial properties.

A field day later this month gives farmers the chance to look at work that has largely been under the radar but offers a practical, farmer-focused solution to improving water quality. Richard Rennie spoke to the group’s project manager John Paterson.

While nitrogen mitigation has played on the minds of most regional councils and many farmers, phosphorus losses are also required, under the Government’s latest water quality rules, to be measured and curtailed.  . . 

Exotic breeds offer genetic diversity – Yvonne O”Hara:

Anieka and Nick Templer like a bit of variety in their dairy herd, adding panda-eyed, triple-cross Montbeliarde, Normande, Fleckvieh and Aussie Reds to their mix.

They are are 50/50 sharemilkers on 230ha near Balfour, with 630 cows, and they are targeting 500kgMS/cow and 330,000kgMS production this season. Their herd includes 35 pedigree Ayrshires.

The 2015 Southland/Otago Farm Manager of the Year winners have daughter Maycie (5) and employ two Filipino staff: Emman Orendain and David Lupante.

Mrs Templer grew up on a dairy farm and has always been interested in the more unusual cattle breeds. . . 

One day…..I am as hairy as mum is…. pic.twitter.com/ctZh86qs1w

— Gert van den Bosch (@gertvanden) October 11, 2019

‘If we lose these communities we won’t get them back‘ :

AgForce Queensland chief executive Michael Guerin says “if we lose these communities, we won’t get them back”, as “unprecedented” drought conditions continue to affect Australian farmers.

Hundreds of drought-stricken farmers have reportedly stopped receiving payments in the past two years, through a government assistance program, after having reached the four-year limit.

Under the allowance, more than 1,300 households are given $489 a fortnight.

“This federal government is working with us, trying to work with communities that are in incredible trouble” Mr Guerin told Sky News host Paul Murray. . . 

The latest flip-flop on red meat uses best science in place of best guesses – Nina Teicholz:

Eggs are bad; eggs are good. Fat is bad; fat is good. Meat is bad; meat is… OK?

That last food flip-flop made big headlines last week. It was a “remarkable turnabout,” “jarring,” “stunning.” How, it was asked, could seemingly bedrock nutrition advice turn on a dime?

The answer is that many of the nation’s official nutrition recommendations — including the idea that red meat is a killer — have been based on a type of weak science that experts have unfortunately become accustomed to relying upon. Now that iffy science is being questioned. At stake are deeply entrenched ideas about healthy eating and trustworthy nutrition guidelines, and with many scientists invested professionally, and even financially, in the status quo, the fight over the science won’t be pretty.

Red meat is a particularly contentious topic because people have such strong objections to eating meat for a variety of reasons: the environment, animal rights and even religion (Seventh-day Adventists advise against it). . . .

Rural round-up

FMA looking into Fonterra’s asset write downs and financial performance following complaint – John Anthony:

The Financial Markets Authority is seeking information from Fonterra after receiving a complaint expressing concerns about the dairy cooperative’s expected record annual loss and asset write downs.

In early August Fonterra said it expected to make a loss for the 2019 financial year of between $590 million and $675m due to asset write downs of up to $860m.

A Financial Markets Authority (FMA) spokesman said it recently received a complaint about Fonterra’s financial reporting, and its audited financial statements over the last few years.

The complaint came from shareholder Colin Armer, who said he and his wife owned 10 million shares. . . 

Passion for sheep runs deep – Sally Rae:

She is known simply as “Sheepish Sophie”.

In the world of social media, Sophie Barnes – who has a strong following – is more well-known by that moniker.

Most recently, the young English shepherd and lamb-rearing specialist has been documenting her travels around the South Island with partner Dorrien Neeson and six dogs, working on various stations and farms.

At present stationed in the Waitaki Valley, Ms Barnes (27) admitted she had tried to find other hobbies apart from sheep farming and genetics but for her they did not exist . . 

The battle for trust – Peter Burke:

With distrust growing in consumers, even for science, gaining their trust is now more valuable to win than ever.

Tim Hunt, the head of RaboResearch Food and Agribusiness in Australasia, says trust is becoming more complex to succeed in and more valuable to win because of what is happening in New Zealand’s markets.

He says in emerging markets, such as China and Southeast Asia, consumers are placing enormous value on the safety of products, whereas in western markets they increasingly value sustainability, animal welfare, fairness and provenance.

On a stunning Hawke’s Bay day it is very satisfying to see our 2016 indigenous riparian planting thriving and improving water quality for many generations to come. Many of these specimens are already 4m high. #therightthingtodo @DavidParkerMP @DamienOConnorMP @toddmullerBoP pic.twitter.com/RekW3n80dV

— Mike Petersen (@tepunamike) August 30, 2019

Five years of Water Accord show dairy farmers doing their bit to improve water quality:

One of New Zealand’s biggest hands-on environmental efforts has created a wave of change on dairy farms across the country and is contributing to progress in improving water quality.

Today, the Sustainable Dairy: Water Accord farmers and partners announced their achievements to date, including:

• fencing off dairy cattle from 24,249km (98.3%) of significant dairy accord waterways (waterways which are more than one metre wide and more than 30cm deep). That’s the equivalent of nearly 12 road trips from Cape Reinga to Bluff. Excluding stock from waterways is one of the most beneficial ways to improve water quality
• installing bridges and culverts on 100% of stock crossing points dairy cows use
• preparing 10,396 nutrient budgets – up from 6,400 budgets in the first year of the Accord. Nutrient budgets allow farmers to carefully plan nutrient applications and manage nutrient losses
• assessing 100% of Accord farms for effluent management practices – this process checks that farms have appropriate infrastructure and systems in place to manage effluent
• developing riparian management plans to protect water quality on 52% of Accord farms with waterways. . . 

Taking the bad with the good in dairy industry report:

Federated Farmers congratulates the dairy industry on another robust environmental report, which shows there are some good things to celebrate and some things that need further work.  

Today’s release of the now five year’s running Sustainable Dairy: Water Accord report shows there are still areas that need work, but overall dairy farmers should be proud of what they’ve achieved in a very short timeframe.

Amongst those matters that need further work are the 6.15% of significant non-compliance with effluent management requirements.

But overall Federated Farmers wants to give a big positive shout-out to what hard working farmers have achieved for the environment in the last 12 months. . .

Mt Arrowsmith Station – picture perfect today. pic.twitter.com/oCUbSfHbsF

— Safe n Boots (@NeateGraham) August 31, 2019

Lamb export prices spring to a new high :

Export prices for lamb reached their highest point in the June 2019 quarter, Stats NZ said today.

This level is the highest since the series began in 1982, and follows steady increases from the second half of 2016.

“Both lamb and beef prices rose this quarter, up 4.7 percent and 5.3 percent, respectively, on the back of strong overseas demand,” overseas trade statistics manager Darren Allan said. . . 

Burgers and climate: the real beef –

I have two burgers. One is a beef burger from McDonald’s on the left and the other on the right is a Beyond Meat, plant-protein burger from A&W.

You’ve been told by companies, groups and the media to choose; to eat less meat because one is better for the environment, and we’ve been led to believe that by picking one over the other, we’re doing our part in climate change and being more environmentally-friendly.

What if I told you that both burgers are doing their part and all agriculture is part of the solution, not the problem? What if I told you it’s not one versus the other when it comes to climate change? What if I told you there is more to the story than these companies are sharing? . . 

Rural round-up

NZ customers admire our values – Mike Petersen:

The international trading system is facing one of its biggest challenges in recent times.

The building trade war between the US and China and the impasse at the World Trade Organisation (WTO) are two significant global events that demand the attention of New Zealand in its dependence on trade for continued success.

Alongside these two geopolitical power plays runs a creeping tide of protectionism in the form of nationalist inward-looking policies that challenge the global value chain model which is increasingly becoming the future of food. . .

From the ground up – Penny Clark-Hall:

Rural communities are incredibly powerful and beautiful things. I’ve seen them in action during natural disasters, family tragedies, raising children, supporting each others businesses, families, hopes and dreams. It’s this calibre of people that are now starting to take charge of their own Social Licence to Operate (SLO) – helping and learning from each other. Many forming their own catchment groups and managing, measuring and improving their own environmental impact.

The isolation of rural communities makes them incredibly vulnerable to the calibre of its inhabitants. But thankfully, it is also a breeding ground for creating a rich tapestry of people that build communities out of necessity. Our remoteness creates a much stronger reliance on each other where we all strive to bring something valuable to the community, to make it our own – our home. It’s got a name – resilience. . .

Success in its rawest form –

Northland sharemilkers Guy and Jaye Bakewell’s number-eight wire ingenuity is not only helping pay off their dairy cows faster but capitalising on consumers’ growing demand for raw milk. Luke Chivers reports. 

Open any dairy farmer’s fridge and you will likely find it stocked with raw, untreated milk.

Now more and more urban consumers are catching on.

Four days a week in Auckland’s inner-city suburbs many people look twice as a sign-written truck delivers raw milk in glass bottles to residents.

“It’s just like it used to be done back in the day,” 31-year-old Guy Bakewell says. . .

 

Rural mental health lacks detail – Richard Rennie:

Rural health supporters and agencies are not holding their collective breath for a major windfall from the Government’s massive $1.9 billion mental health package in the Budget.

The mental health package is to be spread over five years and includes $455 million to expand access to primary mental health and addiction support, particularly for people experiencing mild to moderate mental health issues.

But Rural Health Alliance Aotearoa New Zealand executive director Marie Daly said so far there is only resounding silence from government agencies about where rural mental health sits in regard to the money.

Rural mental health has become a pressing issue with statistics recording 20 farmers taking their own lives in the year to June 2018, a figure relatively unchanged over the past five years. Rural health providers are also reporting significant increases in rural depression and mental health issues. . . 

Dual cropping to increase efficiency in commercial hemp farming:

Developments in hemp cropping could place New Zealand at the forefront of innovation globally, says Craig Carr, group managing director of Carrfields.

New multi-purpose cropping innovations being developed by Hemp NZ, Carrfields and NZ Yarn are paving the way for highly efficient use of the whole plant – resulting in higher potential returns for growers.

Under a partnership established late last year, Hemp NZ, NZ Yarn and Carrfields are making changes to hemp harvesting technology which allows the stalks and seed to be separated at harvest. . .

Is that like a “fogbow”? 🤷‍♂️ pic.twitter.com/AGrp39txiD

— Adam Coffey (@AdamCoffeyNT) June 9, 2019

Finding the best diet for you and the planet – Carolyn Mortland:

Fonterra’s Director of Sustainability Carolyn Mortland looks at finding a diet that’s good for you and good for the planet.

It’s hard enough working out what food is nutritionally good for us. But what about throwing in the question around what we eat and how it might impact the health of the planet?

With the challenges we face around climate change and a rising global population, we’re starting to see more studies and assessment tools that look to draw conclusions on what is a healthy and sustainable diet.

The debate is heating up around what foods have the smallest environmental footprint, and what proportion of our diet should be animal-based vs. plant-based. . . 

 

Brexit trilemna shows referendum risks

Theresa May has resigned as leader of the British Conservative Party having failed to get a Brexit deal passed by parliament.

Will her successor do any better?

So this sums it up nicely. Who is going to be the next leader to try and land Brexit? pic.twitter.com/zxi2wRns3i

— Mike Petersen (@tepunamike) May 24, 2019

The whole mess illustrates the risks of a referendum that required a black and white answer to a vague question, the consequences of which were understood by too few voters.

There’s a lesson here for all governments.

Any referendum on constitutional or other complex matters should require more than a simple majority to change anything.

Every referendum should clearly spell out  the question and be accompanied by a comprehensive education campaign clearly explaining the issues so that voters understand not just what they’re voting for or against, but what will happen if those wanting change win.

We know there will be a referendum on decriminalising or legalising cannabis  at next year’s election. We still don’t know exactly what the question we’ll be voting on is yet.

Without that knowledge the latest polls here and here show a majority aren’t in favour of change, though given how divergent both polls were on politics, it’s difficult to know how reliable those results are.

Rural round-up

The prospects for post-Brexit trade with New Zealand – Mike Petersen:

In spite of the uncertainty in the UK with regard to Brexit, the key message from New Zealand is that we will continue to be a constructive and valuable partner for the UK on agriculture and trade issues after Brexit.

Of course, our relationship is not without its challenges, but we are like minded on so many levels. The issues facing farmers the world over are largely the same, and I firmly believe there are compelling reasons for the UK and New Zealand to work together to tackle agricultural trade issues after Brexit.

New Zealand agricultural trade profile

New Zealand is a dynamic, outward looking economy with a highly diversified export market profile. This market diversification can only succeed with improved market access. While governments negotiate to open up and maintain market access in the WTO and through trade agreements, industry itself plays a critical role in identifying and utilising these market access opportunities and navigating constantly changing international commercial challenges and trends. . . 

Mum, teacher, farmer, winner – Annette Scott:

Taranaki dairy farmer Trish Rankin was a self-acclaimed townie having never been on a farm until her husband decided to go dairy farming. Now the passionate environmentalist has been crowned Dairy Woman of the Year. She talked to Annette Scott.

Dairy farmer, passionate environmentalist and part-time teacher Trish Rankin has taken out the prestigious Dairy Woman of the Year 2019 title.

The Taranaki mum headed off the field of four finalists at the Dairy Woman’s Network conference in Christchurch last week.

Rankin balances full-time farming with her husband Glen and their four boys with teaching part time at Opunake Primary School. . . 

The days are shorter but every hour still takes your breath away, getting some jobs done before @PPPGroup_org pic.twitter.com/ocqwu65teb

— Grant McNaughton (@McnaughtonGrant) April 30, 2019

Huge pond enhances efficiency – Toni Williams:

Barrhill Chertsey Irrigation’s (BCI) new multi-million dollar water storage facility was made on time and within budget. It will give BCI members access to water at peak times. Reporter Toni Williams found out about BCI and the Akarana Storage Pond construction.

Akarana Pond gets its name from the farm site where it sits, on Barkers Road near Methven.

The pond was designed by NZ company Damwatch Engineering, and built by Canterbury based contractors, Rooney Earthmoving Limited.

Carrfields Irrigation, Electraserve and Rubicon Water Management were also involved. . .

Duck hunters’ delight: is this the world’s best mai-mai?:

A group of duck hunters from Gore have built a mai-mai that is giving “pride of the south” a whole new meaning.

From the outside the hut is inconspicuous, with long grass growing over the roof, but inside it has all the comforts of home.

It’s equipped with a six-burner stove, a bar laden with Speights, two fridges, couches and four beds. The fully functional bathroom even has a hand dryer.

But the most luxurious features must be the Sky TV and a closed-circuit video feed of the pond outside constantly displayed on another screen. . .

Opportunities Party identifies safe and valuable use of genetic technology:

The Forest Owners Association and Federated Farmers congratulate the Opportunities Party for its balanced and sensible gene editing policy, which recognises the significant economic and environmental benefits gene editing technology can provide.

The presidents of the respective organisations, Peter Weir and Katie Milne, say the time for an informed public debate is well overdue as genetic technologies have changed dramatically in recent years and their safety and value has been proven oversees. . . 

Summer Cervena 2019 campaign launched in Europe:

Alliance Group, Duncan NZ and Silver Fern Farms are working together with Deer Industry NZ (DINZ) in the third year of Passion 2 Profit (P2P) Primary Growth Partnership activity raising awareness for Cervena for Northern European summer menus.

This year’s Summer Cervena campaign, running from late-March through to August, has a primary focus on foodservice. The venison exporters are building on the previous activity and now working together with their respective importers/distributors in Benelux and German markets to lift sales to chefs and foodies in the region.

The predominantly foodservice campaign is seeking to attract the attention of high-end and more casual-upmarket establishments, in particular, says DINZ venison marketing manager Nick Taylor. . .

Thanks to @waikakagenetics for having us the last 10 days! It’s been great, as per usual!

We meandered back north today to Omarama Station where we’ll be for next month, straight into mustering tomorrow! pic.twitter.com/fNB84g1Vj0

— Sophie Barnes (@SheepishSophie) April 30, 2019

7 mistakes rural marketing managers make and how to fix it – St John Craner:

Over the years I’ve worked with some great rural marketing managers and I’ve also met some poor ones. It’s the same for most of us, a mix of good and bad. So what distinguishes the best rural marketing managers from the worst? The worst commit the crimes below. However they can improve their careers and remuneration prospects if they follow the recommendations below.

Do you want to be a more effective and valuable rural marketing manager who craves more reward and recognition for what you do?

Do you want to secure that raise and promotion this year? Yes? . .