Found in translation

June 28, 2013

Synlait Milk might not be able to use its own name in China because another company has already registered that name for a trademark in products including rat poison and baby food.

Quite why a company dealing in any type of food would also deal in rat poison and then have them under the same trademark seems bizarre.

However, that being the case, Synlait Milk would be wise to find another name for China.

This isn’t the first time a business has found its name already in other countries and other companies have had problems with names when an innocent word in one language has been found to have a very different meaning in translation.

Nova, for example, as a name for a car is fine in English, suggesting something new. But in Spanish no va means it doesn’t go.

I learned my first swear word in Spanish when a young Argentinean visitor went into hysterics when she saw a pajero in a car park. No-one who speaks Spanish would want to drive a or be associated with anything with that name.

Mental Floss has a list of 11 other products in which unfortunate meanings are found in translation.

Bloggers’ Addictions and expensive eating

October 9, 2012

Topics discussed on Critical Mass with Finlay MacDonald were:

Valerie Davies’ (and apologies because I think I said Davis not Davies) bloggers’ addictions.

And 15 of the world’s most expensive foods at Mental Floss.

I came over all Presbyterian reading this – if I had a stray $25,000 I couldn’t bring myself to spend it on dessert, not even the:

The Frrrozen Haute Chocolate ice cream sundae contains a blend of 28 cocoas, including 14 of the most expensive in the world. It is decorated with edible gold and served in a goblet lined with edible gold. As if all that weren’t enough, there is an 18 karat gold bracelet with 1 carat of diamonds in the bottom of the sundae, and the treat is served with a golden spoon decorated in white and chocolate diamonds, both of which go home with the diner.

Delicious no doubt but decadent too.

Even with the bracelet and spoon in the doggy bag I’d have many other priorities for that much money.


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