Meat with Integrity aims to raise public awareness of the Scottish red meat industry’s animal welfare and sustainability credentials.
. . The campaign will also highlight the industry’s world-renowned quality assurance schemes which cover the entire production process, including farms, hauliers, feed companies, auction markets and processors.
Farmers Hazel McNee from Tealing, Joyce Campbell from Sutherland, Fraser Shaw from Lockerbie and Bruce McConachie who farms in the Cairngorms, were recently announced as the four farming “faces” of the campaign. . .