Rural round-up

April 20, 2017

Good PR is a self-help exercise – Neal Wallace:

A united agricultural sector needs to promote itself by telling positive farming stories, public relations expert Deborah Pead says.

Industries such as dairy were constantly under scrutiny and having to defend themselves when the correct strategy was to get in first and tell the public what they were doing to address those concerns.

“It is hard to argue when you see a river dried up and farmers are flat-out irrigating but what is the solution? What are farmers doing about it?” . . 

High country community divided by fence plan – Conan Young:

Green groups are outraged at a plan to spend ratepayer money on a fence that would allow iconic high country land to be more intensively farmed.

The 6km fence is proposed for Flock Hill Station, which is leased by a US-based company and contains scenery made famous in 2005’s The Lion The Witch and the Wardrobe.

Until now, Coast Range Investments has only been allowed to graze it in a low-level way, so as to have a minimal impact on the landscape and its environment. . . 

Water Fools? – Greening of Mackenzie – Kate Gudsell:

It’s the closest thing New Zealand has to a desert. The Mackenzie Basin landscape is not replicated anywhere else in the country, let alone the world, and it is being changed irreversibly.  

Not just the land is being changed, the once-pristine lakes are showing signs of strain too.  

The area has been at the centre of a 10-year court battle after farmers and landowners opposed tougher development rules proposed by the Mackenzie District Council.  . . 

Stable milk price crucial for strong farming season – Sally Rae:

Rabobank is picking a farm- gate milk price around $6.25 for the 2017-18 season, as it says a figure in that area would finally allow dairy farmers to ”emerge from the woods”.

Global dairy prices were now better balanced than at the start of this season.

This was likely to flow through and create largely stable commodity pricing in the new season, a bank report said.

However, despite the improved market balance, the possibility of further lifts to the current season milk price was limited, report author and Rabobank dairy analyst Emma Higgins said.

The price rally experienced since the second half of 2016 had ”some of the gloss” removed, with stronger-than-anticipated New Zealand production impacting on prices.

Job Seekers drawn to plant – Sally Rae:

Hordes of job seekers from Nelson to Dunedin – including a group of Cadbury employees – converged on Fonterra’s Clandeboye site for a recent recruitment day.

A $240 million mozzarella plant development at the South Canterbury site is under way, creating full-time employment for a further 100 people.

There was a “fantastic” response to the recent recruitment day, with between about 1500 and 2000 people attending. That led to about 700-odd applications for the roles, operations manager Steve McKnight said.

The mozzarella plant, the third at Clandeboye, was the single largest food service investment in the history of New Zealand’s dairy industry. . . 

Cervena seeks its place in the sun – Annette Scott:

Marketing Cervena venison as a lighter summer eating option in Germany will be a challenge but it’s a move Deer Industry New Zealand has confidence in, venison marketing manager Marianne Wilson says.

Deer Industry NZ (DINZ) had begun marketing Cervena in Germany during the northern hemisphere summer as part of a market development trial. While relatively small the trial was symbolically important, Wilson said.

Traditionally the deer industry had been heavily reliant on sales of venison to the German game trade which was highly seasonal, with demand and prices peaking in the northern autumn and winter. . . 

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Rural round-up

April 3, 2017

NZ red meat sector must pursue both ‘value and volume’ growth into China:

The New Zealand red meat sector must focus on creating greater value from its exports into China, as the rate of import growth slows in this major export market, according to new research from Rabobank.

In its recently-released report, China’s Animal Protein Outlook to 2020, the specialist global agribusiness bank says while Chinese imports of sheepmeat and beef will continue to grow out to at least 2020, the rate of growth will not be as rapid as it has been in the past.

In addition, says Rabobank animal proteins analyst Blake Holgate, as China has continued to open its market to New Zealand’s competitors in recent years, the NZ red meat sector no longer enjoys the same unique competitive advantage it had when it was the first developed country to enter into a free trade agreement with China in 2008. . . 

Rural doctor shortage: GPs considered ‘lesser beings’ – Joanne O’Brien:

For 25 years, Dr John Burton has been a lifeline for people in the isolated Waikato community of Kawhia, but, he says, GPs are considered “lesser beings” so job training is not producing good doctors for rural areas.

He said being the only doctor within an hour’s drive might deter some, but it made life fun.

“One of the things that often puts people off coming to a place like Kawhia is you’re always on call and anything can happen.

“Yet if I look back over the years I’ve had here, the times I’ll be remembering will probably be the times when, yes, I delivered a baby in the back of the ambulance or somebody was in a life-threatening condition.” . . 

Cows could infect humans with different strain of leptospirosis – Alexa Cook:

About 30 percent of New Zealand’s dairy herds pose a risk of infecting humans with a different strain of Leptospirosis not covered by the existing animal vaccine, a study has revealed.

People can pick up the disease if they come into contact with cow urine and rodents. It can lead to serious illness or death.

Leptospirosis is the most common zoonotic occupational disease for farm and abattoir workers. In the past year cases of the disease have jumped by nearly 50 per cent, compared to 2015.

The Massey University study, which started in 2015 and is government funded, collected blood and urine samples from 200 dairy farms. . . 

Fonterra produces a solid half-year set of results but it is not all plain sailing ahead – Keith Woodford:

Fonterra has produced a solid set of results for the first half of the 2016/17 season, with after-tax profit up two percent to $418 million.

Results were broadly in line with market expectations. Prices for Fonterra units had been drifting down on the NZX in the weeks prior to the announcement from a high of $6.39 to $6.20 and lost another five cents over the following two days down to $6.15.

As always, the half-yearly and annual reports from Fonterra are a masterful exercise in communication. It takes effort to scratch beneath the surface to figure out what the numbers are really telling us. . . 

Cervena to be marketed in Germany:

Cervena venison is to be marketed in Germany during the northern hemisphere summer as part of a market development trial.

Deer Industry NZ (DINZ) venison marketing manager Marianne Wilson says the trial, while relatively small, is symbolically very important. Traditionally, the deer industry has been heavily reliant on sales of venison to the German game trade which is highly seasonal, with demand and prices peaking in the northern autumn and winter, she says.

“Marketing Cervena venison there as a lighter summer eating option, suitable for grilling, is a challenge but it’s a journey we want to begin. Chefs across Europe are now showing more interest in innovative summer menu items, so the timing is positive.” . . 

NZ exporters gain access to international agfood innovations portal:

The FoodHQ Innovation Club has become a partner of World Food Innovations, an internationally recognised online portal that profiles innovative agfood solutions to attract global business.

The FoodHQ Innovation Club helps food and beverage companies tackle the multiple challenges associated with innovating their products and businesses to meet consumer demands in New Zealand and overseas. It provides one-door access to 2,200+ researchers, leading-edge knowledge, and innovation tools from internationally recognised research and innovation organisations.

WorldFoodInnovations.com, an initiative by Food Valley, the Netherlands, was established in 2016. Food Valley has built up a deep insight into the challenges of the agrifood industry and vast network of companies and knowledge institutions that can help to tackle these challenges effectively. . . 

Rabobank NZ annual profit falls 14% on higher provisioning for bad dairy debt – Paul McBeth

(BusinessDesk) – Rabobank New Zealand posted a 14 percent decline in annual profit last year as the rural lending specialist boosted its provisioning for bad debts in the face of the dairy slowdown.

Net profit fell to $89.5 million in calendar 2016 from $104 million a year earlier, the Wellington-based lender said in a statement. The decline in profit was largely due to the bank booking $15.1 million in impairment charges on bad debt. In 2015 Rabobank booked a $5.6 million gain, writing back the value on impairments. Net interest income edged up 2.6 percent to $251.3 million, outpacing a 2.2 percent increase in the size of Rabobank’s NZ net loan book to $9.65 billion. . . 

Dairy – the new cream of choice in China:

For chefs across China, it’s out with the old mock cream and in with the UHT cream as Fonterra ups capacity to meet growing demand.

UHT cream, one of Anchor Food Professionals top selling products, is fast becoming the cream of choice for chefs in China and other parts of the world as they look for a product that has the freshness of pure dairy, won’t over whip and holds its shape for longer.

Fonterra has recently completed a new one litre UHT line at its Waitoa site. However, with continued growth, the Co-operative has already begun construction on a second line which will produce an additional 45 million litres each year for consumers across Asia, the Middle East and the Caribbean. . . 


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