We’re loving wool

May 26, 2014

It’s Wool Week and we’re loving it:

Proud declarations of “We’re Loving Wool!” will be heard around the country during New Zealand’s Wool Week from May 26 to June 2, 2014. Wool Week hopes to promote the wonders of wool and The Campaign for Wool’s work in New Zealand.

‘Wool Windows’ will be unveiled from over thirty-five designers and retailers, led by Zambesi Fashion. As CFW ‘Wool in Fashion’ Ambassador since 2011, Liz Finlay’s support is a huge asset to New Zealand’s wool industry.

Throughout May, Billboards and buses will exhibit a wool family proudly wearing New Zealand designed woollen clothing. Campaign for Wool social media will buzz with wool facts and New Zealanders will be encouraged to join the conversation and share reasons why they choose wool.

Supporters around the country have been invited to join the festivities at the Wool Week headquarters situated in Britomart, Auckland. Participants will have the chance to view wool art installations and even a live sheep show by a master sheep handler on Saturday, June 1st.

Wool Week 2014 is run by one of Campaign for Wool New Zealand Trust’s brand partners, Primary Wool Co-operative. “Our goal is to raise the profile of the fibre and raise the profile of the work being done by The Campaign for Wool in New Zealand,” says Bay De Lautour, chairman of Primary Wool Co-operative.

HRH The Prince of Wales inspired The Campaign for Wool in 2010 to promote wool’s myriad of different uses. As a nation founded on sheep farming, New Zealand’s decision to support the Campaign was easy. It proudly stands alongside the UK and Australia as a founding member country.

“With the Campaign for Wool New Zealand Trust (CFWNZT) now set up as a new independent entity, our focus is two-fold – working closely with brand partners in their efforts to drive consumer demand for wool and ensuring New Zealand wool is part of the sustainable high-end global story,” says Philippa Wright, Chair, CFWNZT.

“With PWC investing in the “I’m Loving Wool” week-long campaign and PGG Wrightson owning the “Wool in Schools” project, we are really starting to see the results of HRH The Prince of Wales’ intention to get the industry working together – collaborating on the generic messaging and competing for market share once demand has been driven up, she says.

“Globally, the US is CFW’s market of opportunity. New Zealand Strong wool makes up 80% of all wool used in the US while only 4% of all fibre used in the US is wool. If we can increase demand by a mere 2%, there would not be enough wool presently produced in the world to supply this demand.

“Globally, the opportunity for wool, which is on the cusp of hitting its stride, is exciting and New Zealand wool needs to be a lead player in this market, says Ms Wright.

 

Proud declarations of “We’re Loving Wool!” will be heard around the country during New Zealand’s Wool Week from May 26 to June 2, 2014. Wool Week hopes to promote the wonders of wool and The Campaign for Wool’s work in New Zealand.

‘Wool Windows’ will be unveiled from over thirty-five designers and retailers, led by Zambesi Fashion. As CFW ‘Wool in Fashion’ Ambassador since 2011, Liz Finlay’s support is a huge asset to New Zealand’s wool industry.

Throughout May, Billboards and buses will exhibit a wool family proudly wearing New Zealand designed woollen clothing. Campaign for Wool social media will buzz with wool facts and New Zealanders will be encouraged to join the conversation and share reasons why they choose wool.

Supporters around the country have been invited to join the festivities at the Wool Week headquarters situated in Britomart, Auckland. Participants will have the chance to view wool art installations and even a live sheep show by a master sheep handler on Saturday, June 1st.

Wool Week 2014 is run by one of Campaign for Wool New Zealand Trust’s brand partners, Primary Wool Co-operative. “Our goal is to raise the profile of the fibre and raise the profile of the work being done by The Campaign for Wool in New Zealand,” says Bay De Lautour, chairman of Primary Wool Co-operative.

HRH The Prince of Wales inspired The Campaign for Wool in 2010 to promote wool’s myriad of different uses. As a nation founded on sheep farming, New Zealand’s decision to support the Campaign was easy. It proudly stands alongside the UK and Australia as a founding member country.

“With the Campaign for Wool New Zealand Trust (CFWNZT) now set up as a new independent entity, our focus is two-fold – working closely with brand partners in their efforts to drive consumer demand for wool and ensuring New Zealand wool is part of the sustainable high-end global story,” says Philippa Wright, Chair, CFWNZT.

“With PWC investing in the “I’m Loving Wool” week-long campaign and PGG Wrightson owning the “Wool in Schools” project, we are really starting to see the results of HRH The Prince of Wales’ intention to get the industry working together – collaborating on the generic messaging and competing for market share once demand has been driven up, she says.

“Globally, the US is CFW’s market of opportunity. New Zealand Strong wool makes up 80% of all wool used in the US while only 4% of all fibre used in the US is wool. If we can increase demand by a mere 2%, there would not be enough wool presently produced in the world to supply this demand.

“Globally, the opportunity for wool, which is on the cusp of hitting its stride, is exciting and New Zealand wool needs to be a lead player in this market, says Ms Wright.

– See more at: http://www.campaignforwool.org/news-item/clamours-of-were-loving-wool-set-to-ripple-around-new-zealand/#sthash.Yximo2b3.dpuf

Clamours of “We’re Loving Wool!” set to ripple around New Zealand  http://www.campaignforwool.org/news-item/clamours-of-were-loving-wool-set-to-ripple-around-new-zealand/


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