Rural round-up

May 23, 2019

We can create a future others will envy – Jacqueline Rowarth:

Jacqueline Rowarth calls on smart-thinking Kiwis to be more innovative – not only to develop New Zealand’s eco-future but also to create an environment and economy in balance.

“New Zealand is the best deliverer of prosperity in the world – the best at turning its resources and the skills of its people into prosperity.” – Legatum Global Prosperity Index, 2016

In 2016 the Legatum Global Prosperity Index ranked New Zealand No 1 of 149 countries with the words: “New Zealand is the best deliverer of prosperity in the world – the best at turning its resources and the skills of its people into prosperity.”

In 2016 we were No 1 in the economic ranks and 13th in the environment. In 2018 we were second overall, 14th in the economy and fourth in environment.

This change in rankings is indicative of the classic ‘environment versus economy’ debate. . .

The science and technology of gene-edited food:

We need to be having conversations about the challenge of feeding the world’s burgeoning population.

Fonterra COO Global Consumer & Foodservice, Judith Swales says that across the world, science and new technologies are being used to delve into the viability and practicality of lab based and gene edited food. Gene-edited oil is being sold commercially for the first time in the United States and the first burger with a lab grown ‘meat’ patty due to go on sale in the UK.

The United Nations has estimated the world population at around 8 billion and expects it to be close to 10 billion by 2050 and more than 11 billion in 2100. Dairy is a great source of nutrition and has a key role in meeting this challenge though its expected complementary sources of protein will be needed. . . 

‘Compelling’ Nicola Blowey scoops four national dairy awards – Gerard Hutching:

Fairlie assistant herd manager Nicola Blowey has an abundance of ambition and confidence.

Recently awarded the prize of 2019 New Zealand dairy trainee of the year, the 25-year-old wants to own her own herd and eventually her own farm.

“I’m working towards my own herd and in future I’d like to have an interest in several dairy farming businesses so I can create progression to help other young people.”

They are the sort of high-reaching goals that resonate with Leonie and Kieran Guiney, owners of the 600-cow, 175 hectare property where Blowey works. . .

National Lamb Day

On February 15 in 1882, William Davidson and Thomas Brydone achieved the remarkable, by launching the first shipment of frozen sheep meat from Port Chalmers in Otago on the Dunedin, bound for London. 

The 5,000 carcasses arrived in London, 98 days later on 24th May, in excellent condition which was no easy feat back in those days and goes without saying not without incident. Prior to this, New Zealand mainly sold wool overseas as no-one believed it possible to have a thriving meat export business. Yet we are now looking at a $8.5 billion sheep and beef export industry.  . .

 

How wool is solving your sustainable fashion dilemma one fibre at a time :

Wool Week is upon us and if you’re not familiar with what that means and why we should be celebrating wool, then listen up.

Merino wool is Australia’s biggest fashion export, which is cause for celebration in itself, but it’s also 100 per cent natural, renewable and biodegradable. This year, Wool Week is backed by David Jones, with Australian model Jessica Gomes fronting the campaign.

Here at Vogue, we’re all about championing sustainable and circular fashion, which is why we’ve pulled together five reasons you should be celebrating wool not only this week, but every week. . . 

 

Matt McRae: Southland/Otago’s Young Farmer of the Year finalist:

Southland sheep and beef farmer Matt McRae is preparing to compete in this year’s FMG Young Farmer of the Year Grand Final in Hawke’s Bay. It will be his last shot at taking out the prestigious title.

Matt McRae is one of the driving forces behind a family-owned agribusiness in Southland which is in expansion mode.

The addition of a new 320 hectare lease block in April, has enabled significant growth in sheep and cattle numbers.  . .


Safety or sexploitation?

February 12, 2014

Air New Zealand’s latest safety video got all the publicity the company could have wished for before it was even launched when it was criticised for being sexpoitive.

The video was was launched today and the media release says:

Air New Zealand has taken the wraps off the world’s most beautiful safety video – a collaboration with Sports Illustrated’s iconic Swimsuit franchise on the eve of its 50th anniversary.

The airline gave online viewers a behind the scenes look at Safety in Paradise last week which was shot in the picturesque Cook Islands and features some of the biggest names in modelling.

Chrissy Teigen, Ariel Meredith, Hannah Davis and Jessica Gomes all star while one of the original supermodels and three time Sports Illustrated cover girl, Christie Brinkley, makes a cameo appearance.

“The behind the scenes video has generated much conversation around the world about our brand and the Cook Islands as a destination since it was released last week. It’s exciting for us to release the full video today and we hope it will encourage many viewers to consider a trip to the Cook Islands,” says Jodi Williams, Air New Zealand Head of Global Brand Development.

Safety in Paradise can be viewed here.

Sports Illustrated Swimsuit Editor MJ Day says Safety in Paradise is an exciting component of the magazine’s 50th anniversary celebrations.

“Our partnership with Air New Zealand is brilliant in every way. We were able to create a raucous safety video in the true spirit of SI Swimsuit and our Kiwi friends,” says Ms Day.

Sports Illustrated Swimsuit has a major worldwide marketing campaign planned to celebrate the 50th anniversary of the magazine and Air New Zealand will feature in that activity.

The Cook Islands is a key Pacific Island destination for Air New Zealand. The airline has operated flights there for more than 40 years and in 2013 alone carried almost 200,000 people to the island paradise from Auckland, Sydney and Los Angeles.

To celebrate the launch of Safety in Paradise Air New Zealand is giving online viewers the chance to win one of five trips for two to the Cook Islands. For more information and to enter, visitwww.theflyingsocialnetwork.com/safetyinparadise.

Like the other safety videos Air New Zealand has used in recent years it gets attention.

But is it also sexploitive?


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