Ethopoeia – the ability to capture the ideas, words, and style of delivery suited to the person for whom an address is written; adaptation of a speech to the exact conditions under which it is to be spoken; delineation of character; representation of a person’s manners or morals; a figure of speech in which someone else’s style of talking is mimicked or lampooned; imitation of another’s style of discourse, especially to present the person in a favourable or unfavourable light.
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