People-Perception-Pride

June 19, 2012

The theme for  SIDE (South Island Dairy Event) 2012 ,which is being held in Dunedin next month, is people-perception-pride.

Organising committee chair Brangka Munan asks: are we making the most of the people in dairying?

 Workshops will cover topics like Farmer Fatigue & Managing People Effectively. Invercargill lawyer, Mary-Jane Thomas will present a workshop on Employment Law. Lynaire Ryan will take two workshops on career progression and getting the best out of a dairying career.

Other speakers include Dr John Penno who will speak about China, trans-Atlantic rower Rob Hamil and Davey Hughes of Swazi.

“Perception is Your Reality” is the title of our Panel Discussion where four panellists will try to help us better understand this very important, yet often tricky concept, Perception. The panellists this year include Dr Tim Mackle, CEO of DairyNZ, Nicola Toki from Forest and Bird, Dan Steele a
farmer, tourism operator and conservationist, and South Otago dairy farmer Steven Korteweg. BusinessSIDE this year will feature well-known TV presenter Genevieve Westcott, who will be running a session on media. This session will have an interactive component designed to give farmers a better understanding of the media. Organic farmer and innovator Robin Greer returns to SIDE this year as part of the BusinessSIDE programme to talk about the world of manufacturing and the marketing of niche products in New Zealand.
Also returning to SIDE is the legendary Dr Bas Schouten who will present a workshop on calf rearing.
Linked to the theme of perception, is pride.
Are we proud to be dairy farmers? We are all so proud of our world cup winning All Blacks and we should be as proud of our amazing Dairy Industry.

SIDE chair David Holdaway says:

As New Zealand‘s economy struggles to recover from the global financial crisis and the devastating Christchurch earthquake, one of its shining lights has been the success of “our” dairy industry. We are a success industry and we know the important contribution we have had and continue to make to this country’s economy. With this success has come increasing commentary in the media and our local communities of the effects of our industry. While some comments have been positive about the industry, others have been a little more critical of dairying. Admittedly, at times the criticism has been justified but increasingly some criticisms have been rather inaccurate and largely based on misconceptions? . . .

Outside rural media, dairying is too often in the headlines for the wrong reasons. Some of that criticism is justified, but the majority of farmers and the dairying industry as a whole can be proud of what they do and how they do it

That doesn’t mean there isn’t room for improvement on individual farms and in the industry. But acknowledging that and dealing with trouble-spots should not stop us celebrating what we do well.

SIDE is organised by farmers, for farmers. This year’s conference will help participants appreciate what they have to be proud of and help them get even better.


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