A Hell of a mistake

June 29, 2019

Tricking customers into eating fake meat is a hell of a mistake:

Hell Pizza denies misleading customers by covertly serving fake meat, despite a lawyer’s warning the company may have breached the Fair Trading Act.

Thousands of Kiwis unwittingly sampled Beyond Meat after Hell quietly added the product to its menu.

The New Zealand-owned chain launched its burger pizza last Friday, with ingredients including “medium-rare burger patty”.

After selling thousands of the pizzas to customers around the country, Hell revealed on Wednesday the patties were a plant-based creation from US company Beyond Meat.  
Marketing lawyer Rae Nield said there was a high risk Hell was in breach of the Act, which protected consumers from being misled.

“What does a reasonable consumer expect if it says “burger” and there’s no qualifier – it doesn’t say “veggie” or “meat-free”. A reasonable consumer is going to think that means meat.” . . 

A pizza burger combo doesn’t appeal to me, but if I did order it I’d want to know what I was eating and people with allergies need to know what’s in their food.

But what really gets me is the sanctimony from company general manager Ben Cumming:

“We care about the planet and want to start a conversation and raise awareness about sustainable food choices.

“A lot of people are instantly put off by the idea of fake meats, so we made the call to not reveal its meat-free origins to [people] eating it because we were so confident they’d enjoy these patties,” he said. . . 

Customers aren’t children to be fooled into eating something new by companies that think they know best.

If Hell wanted people to try the fake stuff, they could have offered bite-sized tastes.

Besides whether or non-meat alternatives are better for the planet is up for debate, and whether something so highly processed made in a lab from so many ingredients, is healthier than paddock raised, grass-fed meat is also moot.

I don’t know which of the above is dog meat, I’d prefer a chop or a steak rather to any of them.

The answer follows the break.

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