Rural round-up

30/07/2020

Fonterra wins right to refuse suppliers – Esther Taunton:

A long-awaited law change means Fonterra could refuse to accept milk from controversial dairy conversions like the Simons Pass development in the Mackenzie Basin.

Changes to the 20-year-old Dairy Industry Restructuring Act (Dira) passed unanimously through Parliament on Friday.

The new rules allow Fonterra to reject milk from new dairy farm conversions and extend its rights to refuse milk from farmers who don’t meet its standards.

The amendments also remove the requirement for the co-op to supply milk to competitors to help them get established and allow it to refuse re-entry to farmers who have switched processors. . . 

Recruitment campaign won’t turn ‘flight attendants into dairy workers’ – Brent Melville:

Pivoting unemployed New Zealanders into the agriculture and primary sector won’t turn former Air New Zealand flight attendants into dairy workers or remove the need for specialist skills across the processing sector, according to a change consultant.

The comments come as the Ministry for Primary Industries rolls out a $4.5 million recruitment campaign aiming to fill a 10,000-job hole across the agricultural and primary sectors left by New Zealand’s extended border closures through the Covid-19 pandemic.

The website and marketing campaign, ‘opportunity grows here’, was developed by ad agency Clemenger BBDO and the four-year project is being funded through a $19.3m allocation under this year’s budget. . . 

Future of New Zealand’s farming should be female – Nicky Hyslop:

 At first glance, farming might appear to be a way of life that is as old as the hills. But when you look closer, it is clear that farming is a modern profession – and one that is certainly not stuck in the mud.

Modern farming practices are increasingly challenging any parochial view that some Kiwis have about the industry.

Gone are the days of simply mucking in and hoping for the best. Farming today involves new technologies and harnessing big data to drive decision-making. And coupling these innovations with an increased emphasis on animal welfare, soil nutrition and environmental stewardship.

Farming has always been competitive. Understanding crop rotation, grazing, nutrient profiles of soil and transport logistics are just some of the factors that farmers have to get right in order to be successful. . . 

Alliance to spend $3.2m on upgrade :

Alliance Group is to spend $3.2million on a further upgrade at its Lorneville plant, near Invercargill, to help improve operational efficiency.

The plant’s engine room two, which provides key refrigeration for four cold stores, some blast freezers and several product chillers will receive upgraded safety features, equipment and building structure.

The programme would improve the company’s ability to control the refrigeration system remotely and provide a platform for further investment, Alliance said in a statement. . . 

$7.9m for SFF dividend, patronage :

Silver Fern Farms Co-operative has declared a dividend and patronage reward for shareholders totalling $7.9 million.

The decision followed receipt of a cash dividend of $12.4 million to the co-operative from Silver Fern Farms Ltd, which is jointly owned by Silver Fern Farms Co-operative and China’s Shanghai Maling.

That dividend was generated from Silver Fern Farms Ltd’s 2019 financial year for which it reported a net profit after tax of $70.7 million in April this year.

At the time, the dividend was deferred at the request of Silver Fern Farms Co-operative and Shanghai Maling until the outlook for the global trading environment became clearer. .  .

 

Five farmers revitalise soil health while remaining profitable:

Scottish farmers are getting their heads together on one of the most fundamental concerns – how to revitalise soil health to achieve more sustainable farming and profit.

The Soil Regenerative Group has been created to explore which techniques, treatments, crops and rotations best establish resilient soils and how to integrate these into profits.

From growing linseed to broadcasting seed on the day of harvest, grazing sheep on oilseed rape to direct drilling, each farmer is experimenting differently and is at varied stages of adopting “regenerative”, or conservation, farming. . . 


Mistakes

09/01/2014

A new road safety advertisement has gone viral:

Associate Transport Minister Michael Woodhouse has welcomed the unprecedented response to the latest road safety advertisement from the NZTA.

“Mistakes, is a powerful new ad that helps drivers understand that no matter how careful they are, other people will always make mistakes, and if we slow down fewer people will pay for mistakes with their lives,” Mr Woodhouse says.

Mr Woodhouse says the clip has had more than 2 million views on Youtube since it was first launched just four days ago, and the message is resonating both in New Zealand and around the world.

“It’s a terrific sign of success that this message has gone viral and got people talking about road safety around the world. We have had requests to use the advert from as far afield as Brazil and Poland, and had questions and positive feedback from the US, Canada, Australia, the UK and Sweden.

“Educational campaigns that invoke a strong emotional response can be far more effective in changing behaviour than simply telling people to obey the rules.

“It really brings home the point that the faster you go, the less time you have to react if someone makes a mistake on the road – even if you feel in control.” . . .

Most advertisements focus on people’s own driving, this one makes you think about other people’s mistakes.

“Mistakes was developed as part of the Government’s effort to change the conversation around speed, which is a key plank of the Safer Journeys strategy.

“While the road toll has been reducing in recent years, there is no silver bullet when it comes to improving road safety, and success will ultimately be measured by a society increasingly free of death and injury on our roads.”

Mr Woodhouse acknowledges the collaborative efforts of the NZTA, Police and Clemenger BBDO in creating the advertisement. The previous record for a NZ video passing two million views was Blazed, which took nearly two weeks, and prior to that was Ghost Chips, which took over a month to hit the mark.


%d bloggers like this: