New Zealand Farmers Weekly has a lot of competition from other give-away papers which turn up in rural mail boxes but consistent quality, original stories and intelligent commentary make it a must read.
The people behind it also have courage because they’ve launched a magazine, too.
Young Country is, as its name suggests, aimed at younger rural people but should appeal to a wider audience.
The cover story of the current issue features Alex, Anna and Pip Ewing, the third generation to farm Cattle Flat Station in the Matukituki Valley beyond Wanaka.
Their father, Charlie, took over the property from his father and he has worked hard over the years to make sure the same opportunities existed for his children.
His daughters have not only accepted those opportunities created for them, they have grabbed them with both hands and are beginning to stamp their own mark on the family’s farming and helicopter businesses through hard work, grit and determination.
I got my money’s worth from this story by itself, and there’s plenty more good reading in the magazine: two sides of the debate over irrigating Canterbury; some of the people who are improving performance on Maori farms; a look at rural broadband; carbon farming . . .
A recession may not be the best time to launch a magazine, but if this one continues as it has started it should not just survive but prosper.