I first came across your bread in 1979. It was love at first bite and I can still recall the thrill when I bit into the grainy texture and savoured the nutty taste.
That might seem a little over the top, but remember back then there was little variety in bread and any that was readily available was white and insubstantial.
Now the supermarkets and bakeries offer a wide variety of breads and I will confess that I’ve come partial to Burgen as well. One of the reasons I’ve lost my loyalty to you is that you’ve stopped offering the choice of thin and thick slices.
We used to be able to get most varieties of your bread sandwich or toast sliced. I always bought the sandwich sliced loaves even though most of the time I’d be toasting it.
Now you’re offering us a special, soft sandwich bread which is better for sandwiches than the other varieties. But that’s come at a cost – the sunflower and barley, original recipe and all the other options are only available in toast sliced sizes.
I’m a creature of habit at breakfast time and that habit requires two slices of toast – with cottage cheese and kiwifruit in winter or vegemite, cottage cheese and tomato in summer.
It’s possible that one toast-sliced slices equals two sandwich sliced slices but it doesn’t give the same satisfaction. I’m used to having two slices and that’s what I want to continue having.
But I don’t want to have two toast-sliced slices because that’s eating more bread than I need or want.
Keep the soft sandwich bread by all means, but please bring back the sandwich-slices in other varieties because bigger isn’t better when it comes to bread.
Yours in hope,
A somewhat less loyal Vogels fan.