A few weeks ago Rural Delivery on TV1 had a story about a dairy farmer who had gone organic.
What the story didn’t say was that the farmer had recently become a director of a fertiliser company.
My farmer reckoned that would be a bit like a sheep and beef farmer going vegetarian or a dairy farmer who didn’t eat cheese.
Examples of industrial irony aren’t confined to farming. Quote Unquote has spotted it in literary circles in a post on the formation of the NZ Book Industry Alliance:
It’s an alliance between the National Library of New Zealand and the Publishers Association of New Zealand, Booksellers New Zealand, New Zealand Book Council, New Zealand Book Month and the New Zealand Society of Authors.
“We formed the alliance to establish closer working relationships and to work together to promote and celebrate books“ Penny Carnaby National Librarian and Chief Executive, National Library of New Zealand.
In support of the protocol Wellington head librarians have pledged to read a book every month and challenge all kiwis to do the same.
People whose work involves books who have to pledge to read need to ask themselves if they’re in the right job.
They might also want to contemplate the poster on the wall of Otago University’s English Department which said I read, therefore I think.