Baacodes link producers to purchasers

06/06/2011

We’d just come back from a week visiting farms including one which supplies Icebreaker when I bought a t-shirt.

Hoping to find it was made with the wool from our friends’ farm I checked the baacode . This links producers to purchasers by enabling buyers to find where the raw material for Icebreaker clothes was grown and introduces them to the people who grow it.

The merino wool in my t-shirt wasn’t from Middlehurst Station which we’d visited but it did come Mt Nicholas Station which is run by other friends who featured on Country Calendar a couple of weeks ago.

The programme and the baacode clips are wonderful advertisements for high country farming and farmers.


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