That sounds familiar, but its producers on the other side of the Tasman whose ire is raised this time.
AUSVEG is urgently calling on the ACCC to undertake immediate action to investigate the behaviour of Woolworths who are seeking enormous contributions from Australia’s horticulturalists to pay for their much touted Jamie Oliver campaign.
Woolworths are demanding hundreds of thousands of dollars from individual growers around Australia to fund their new campaign in the form of a massive new 40c per crate charge on top of the 2.5 – 5 per cent fee growers are already required to pay Woolworths for them to market and promote their produce.
AUSVEG is the leading horticultural body representing Australia’s 9,000 vegetable and potato growers.
Growers around the country are being given no undertaking from Woolworths on what return they will see from the additional funds they are being asked to provide to fund the promotion. . .
Woolworths’ CE was guest speaker at a dinner we attended in Melbourne last year.
He was selling the company message of how they wanted to deal direct with growers and do away with the people in the middle.
There’s no benefit in cutting out costs in the supply chain if new costs are going to be imposed on growers with no guarantee of a dividend from the extra spent.