Sandwich bread sales in Dunedin could soon be toast.
A spokeswoman for Foodstuffs, which controls New World, Pak’n Save and Four Square, said its shoppers preferred toast bread to sandwich bread.
Demand for sandwich bread had continued to fall in recent years.
“People like a thicker, more generous slice, but we think that another factor is that there are so many other options for sandwiches available today. From ciabatta and seed-studded loaves to flavoured wraps, pita breads and crackers.” . .
Crumbs! Bread makers and retailers must be crackers if they think sandwich sliced bread is toast.
Some people might like a thicker more generous slice but I swapped from Vogel’s to Burgen bread when the former dropped sandwich slices which the latter still produces.
As for fancy breads, wraps and crackers, they have their place, but that is not encasing the cheese roll filling or asparagus, with or without the addition of Whitestone Windsor Blue cheese; or for making club sandwiches.
Cheese rolls are generally only found on the right side of the Waitaki River, asparagus rolls and club sandwiches feature at lunches and teas and suppers further afield.
Wherever they’re found, and feature, they will be lost if thin sliced sandwich bread can no longer be sourced and part of our culinary heritage will go too.
That would be really crumby