Rural round-up

June 10, 2019

Tell your story don’t dump data – Annette Scott:

Farm environment plans, while not yet mandatory, offer a unique opportunity for the high country, AgFirst environmental consultant Erica van Reenen says.

Talking to the high country farmers’ conference in Blenheim van Reenen acknowledged they are challenged with climate and market vulnerability.

They are also challenged to get up with the game and communicate in the same space as their urban counterparts.

That means telling their farming stories where urban people tell their stories – in social media circles.   . . 

Adrian and Pauline Ball of Dennley Farms from Waikato Announced as new National Ambassadors for Sustainable Farming and Growing:

Adrian and Pauline Ball, owners and operators of Dennley Farms Ltd, are the new National Ambassadors for Sustainable Farming and Growing and the recipients of the Gordon Stephenson Trophy.

The announcement was made at tonight’s Ballance Farm Environment Awards National Sustainability Showcase at Claudelands in Hamilton. The Ballance Farm Environment Awards celebrate and promote sustainable farming and growing practices.

Dennley Farms’ strong environmental, social and economic sustainability was a stand-out for the National Judging Panel. The business’ tagline is ‘creating value inside the farm gate,’ and the farm team is active in the creation of meaningful industry change and driven to improve consumer perception of the sector. . .

Grass-fed message won’t sell NZ products but health benefits could – Esther Taunton:

New Zealand’s “clean, green, grass-fed” message isn’t unique and exporters should instead focus on the nutritional benefits of their food products, Andy Elliot says.

Elliot spent much of last year studying the business models of New Zealand producers and exporters as part of the Nuffield agricultural scholarship programme.

He says that in order to get more value from existing production, the country needs to find a way to stand out in the increasingly competitive global market. . . 

Wool bonanza – Annette Scott:

Increased international demand for fine wool is putting Kiwi wool within reach of becoming a $2 billion industry.

New Zealand Merino Company chief executive John Brakenridge said if half NZ’s crossbred wool clip shifts into higher-value fine wool contracts the economic upside will be as high as $2b.

Increased international demand for fine wool could spell profit for sheep farmers with wool giving kiwifruit and wine a real run for their money in terms of exports, he said.

There is a future in wool for farmers and for NZ, he said.

“Which is great news for fine wool producers and farmers considering transitioning into it.” . . 

NZ grower the first to use compostable stickers on its apples :

A Hawke’s Bay apple grower says it is the first in the Southern Hemisphere to use compostable stickers on its apples.

The organic apple grower, Bostock New Zealand, planned to roll out more compostable stickers next year after a successful trial.

The new sticker meets regulations for direct food contact and breaks down when put in an industrial compost, according to the company’s organic supply manager Heidi Stiefel.

Ms Stiefel said they supplied apples labelled with those stickers to a European customer and some New Zealand supermarkets this year. . . 

Carbon neutral livestock production — consumers want it and farmers say it is achievable – Angus Verley, Aneeta Bhole, Tyne Logan and Lydia Burton:

Meat and Livestock Australia (MLA) believes a zero carbon footprint nationally — considered by some the holy grail for the red meat industry — is possible by 2030.

It is a target that has the backing of some of the industry’s leading farmers, and the demand for projects is on the rise.

Climate Friendly, a carbon farming project developer, said the policy was a “hotbed of action”. . . 


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