Rural round-up

August 18, 2019

Alliance upgrading Timaru meat processing plant :

Meat processor Alliance Group is investing $1.2 million in its Smithfield plant in Timaru.

The co-operative is owned by approximately 4000 farmer shareholders and exports lamb, beef, venison and co-products to more than 65 countries.

Alliance Group chief executive David Surveyor said the upgrade of the Smithfield plant would include installing additional vacuum packaging, co-products processing technology and extending the secondary processing area at the South Canterbury plant.

Mr Surveyor said the changes would boost processing efficiency by up to 20 percent and help meet the needs of farmers in the South Island. . . 

Turning meat into money – Colin Williscroft:

The McFadzean name is well known to farmers looking for top-quality weaners but the family is now turning its attention to producing affordable yearling bulls based on top-of-the-line genetics, as Colin Williscroft discovered.

Johnie McFadzean is helping take a well-respected family business to the next level.

The son of Wairarapa farming stalwart John McFadzean, who has been achieving top prices at the Masterton weaner fair for about 40 years, Johnie wants to build on his father’s work that has attracted weaner prices that stack up well nationally, often the top in the country, illustrating a successful breeding programme.

The idea now is to use technology like intramuscular scanning to build on that impressive breeding history, making quality bulls that will improve the productivity of commercial herds at an affordable price.

 

‘If you read BBC headlines you would believe the IPCC supported a vegan diet – it did not’ – Martin Kennedy:

The BBC nationally need to take a real good look at themselves and start reporting the real facts in a balanced manner instead of misrepresenting views and reports, says In Your Field writer and NFU Scotland vice president Martin Kennedy. 

Some recent reporting is being done in a manner that not only undermines the integrity of what should be a highly thought of British organisation, but also has massive implications on an agricultural industry that has welfare standards and environmental credentials that are the envy of most across the world.

That is why NFU Scotland (NFUS) has written in the strongest terms to the BBC this week to complain about its poor reporting around the Intergovernmental Panel on Climate Change (IPCC) report last week. . . 

Potato mop-top virus response closes out :

A joint Biosecurity New Zealand and Potatoes New Zealand response to the crop disease potato mop-top virus (PMTV) is being closed out, with industry taking the lead on long-term management.

PMTV was confirmed in New Zealand in September 2018, initially concentrated in grower paddocks in Canterbury.

A national survey to determine the extent of the disease has now been completed and the virus has been confirmed throughout the country north to south, indicating that it has been in New Zealand for a long period of time.

“It became evident earlier into the response that this disease couldn’t be eradicated and that the best outcome for potato growers was for industry management long-term,” says Sam Leske, Biosecurity New Zealand’s acting director of readiness and response services. . . 

Celebrating 200 years of New Zealand wine:

September 25 2019 marks 200 years since the first planting of grapevines in New Zealand.

From the humble beginnings of a vine planted in Northland, the New Zealand wine industry has grown to become a $1.83 billion export earner, with an international reputation for premium, diverse and sustainable wines.

Reverend Samuel Marsden, Chaplain to New South Wales (1765-1838), records September 25 1819 as the day he planted a vine in the rich grounds of the Stone Store, Kerikeri in the Bay of Islands. These pioneering vines were the very first to be planted into New Zealand soils, with New Zealand being one of very few countries in the world where the exact date of the planting of the first vines is known, making our story unique on the world stage. . .

LIC named top co-op :

LIC has been named as the Cooperative Business of the Year.

The co-op, which supplies genetics and world-leading agritech solutions to farmers across New Zealand and around the world, was praised for making a significant and positive impact within the co-operative community and returning benefits to its 10,300 Kiwi shareholders.

It received the award at Cooperative Business NZ annual awards in Wellington last night. NZ Co-ops chief executive Craig Presland said LIC exemplifies cooperative values and highlights the strengths of the enduring business model.


Rural round-up

July 7, 2019

Group think clears the waters – Neal Wallace:

The message to those attending the recent South Island Dairy Event in Invercargill was unequivocal: If farmers create an environmental issue they need to take control of the solution. Neal Wallace reports on how farmers are resolving water quality issues in Southland and Otago.

Farmers  are the only people who can reverse the declining quality of Otago’s Pomahaka River, farmer Lloyd McCall says.

The Pomahaka Water Care Group was formed in 2014 because the Otago Regional Council and the Landcare Trust were not going to improve the river’s water quality.

“It’s got to be by farmers,” McCall says.

“You couldn’t fix it by rules.” . . .

Wairarapa shepherd bucks trend of youth rejecting farming careers -Gerard Hutching & Jessica Long:

As fewer young people are signing up for primary sector vocational courses, Wairarapa shepherd Ashley Greer is one swimming against the tide.

Every since she was a teen Greer wanted to work on a farm, although she never had the opportunity when she was young.

“I grew up in Bulls, my dad was a farm worker but we left the farm when I hit high school. I never got all the hands-on experience like other kids did because it wasn’t our farm,” she says . .

Yili’s gain on the West Coast brings a $500,000 windfall to farmers – but local leaders lament sale to foreigners – Point of Order:

Westland  Milk  Products  farmer-shareholders  voted overwhelming in the past week to accept  the  $558m  takeover bid   by   Chinese  giant  Yili  for the   co-op’s  milk processing  operation.

For  individual  farmer shareholders, the  bid  means an injection of  around  $500,000 each  into their  bank accounts,  plus better  returns for their milk  over  the  next  10 years.

No wonder  94%  of the  96% eligible shareholders  cast their votes in   favour.  West Coast farmer and Federated Farmer president Katie Milne, who is also a WMP director, said it was an “absolutely stunning” result for West Coast farmers. . . .

Positive event encourages future farmers – Yvonne O’Hara:

”If we don’t have young people who are passionate and who see a future in the sector coming through, we won’t have a future.”

South Island Dairy Event organising committee chairman Simon Topham was speaking at the end of a BrightSide session in Invercargill last week.

About 120 people, mostly young farm workers, attended the session devoted to finances and career progression.

Mr Topham said the positive response to BrightSide, proved there was a demand for similar sessions in future events. . .

Wool courses target pressing need – Luke Chivers:

New qualifications will help solve a critical need to train shearers and wool handlers, Primary ITO chief executive Linda Sissons says.

Dr Sissons launched three micro-credentials – ‘Introduction to the Woolshed’, ‘Learner Wool Handler’, and ‘Learner Shearer’ – at the Primary Industries Summit in Wellington on Monday afternoon.

The courses are bite-sized pieces of learning, aimed at recognising or teaching specific workplace skills on the job in a short time.. .

Colin Hurst named Arable Farmer of the Year:

His “immense contribution” to Federated Farmers, related industry bodies and across the nation’s arable sector saw Colin Hurst named Arable Farmer of the Year last night.

Federated Farmers Arable Industry Group Chairperson Karen Williams said it was difficult to know where to start with Colin’s contribution to farming. The South Canterbury farmer has served Feds at national, regional and branch level and has also put in countless hours for the South Canterbury Rural Support Trust, the Arable Industry Group’s Herbage Seedgrowers Subsection, United Wheatgrowers and the Foundation for Arable Research. . .

Lighter wines :

This programme is the largest research and development effort ever undertaken by New Zealand’s wine industry. Lighter Wines (formerly Lifestyle Wines) is designed to position New Zealand as number 1 in the world for high quality, lower alcohol and lower calorie ‘lighter’ wines. It aims to capitalise on the domestic and international market demand for these wines.

The challenge

The challenge is not just producing high quality lighter wines but producing them naturally, giving New Zealand a point of difference and making New Zealand the “go to” country for high quality, lighter wines.

The solution

This programme aims to capitalise on market-led opportunities domestically and internationally, using applied research and development to provide innovative solutions. . . 

Hey farmer: you are not the farm – Uptown Sheep:

Hey Farmer,

I need you to hear something right now. I need you to hear this loud and clear – I’m so sorry for everything this year has thrown at you. I’m so sorry for all the things you cannot control that put so much weight on you. But hear me – YOU are not defined by this year’s crop. Or this year’s income. Or this year’s “success”.

You are not the farm. You are more than the farm.

I saw you leave again this morning, smiling, but still carrying the stress. I know the first thing you did was drive down by the creek to see how much the water has receded. After you do chores in flooded pastures, you’ll sit with your Dad to try and figure out what fields might dry out the fastest and what, if anything, can be done while you wait. . . .


Rural round-up

May 28, 2019

Passion drives business – Sally Rae:

When Anna Miles leads a potential young racehorse around the sales ring, she always thinks of her grandfather and how proud he would be.

As a young girl, Ms Miles would accompany him to race meetings at Riccarton, as he owned racehorses.

She became captivated with “the colour, the sound, the excitement and the thrill” of thoroughbred racing and that passion eventually turned into a career.

Through much hard work, Ms Miles and her husband Michael Simpson have transformed 12ha of bare land on the outskirts of Waimate into a boutique equine facility. . .

The Wool Challenge: Naturesclip’s replacement for bubble wrap, OceanWool:

At Idealog, we regularly celebrate our design community’s brilliance. Admittedly, we also get a twisted sort of pleasure out of making our annual design challenge harder and harder each year – but that’s because we want to ensure the community continues to think outside the box. Thanks to our friends at Icebreaker, we sent out a box of very raw wool fibre to some talented humans in a range of design disciplines and tasked them with recreating an everyday object using wool. Here’s what wool product company Naturesclip came up with – a replacement for bubble wrap, OceanWool.

 

Fonterra’s strategic reset is up against headwinds – Keith Woodford:

Fonterra’s Q3 results for 2018/19 show that Fonterra is running into headwinds with its strategic reset. That is not to suggest the current policy is necessarily flawed. Rather, it reflects the pickle that Fonterra has got itself into in recent years.  It’s hard turning around a big ship.

The general media has focused on three headline messages. The first is that estimated milk price to farmers for this season just ending has dropped by 10c to between $6.30 and $6.40 per kg milksolids (fat plus protein).

The second message is that the initial estimate for the coming season is only $6.75, whereas most were expecting to see a ‘7’ at the start of the 2019/20 figure. . .

Synlait Announces $7.00 Kgms Forecast Milk Price for 2019/2020 Season:

Synlait Milk’s (NZX: SML; ASX: SM1) opening forecast base milk price for the upcoming 2019 / 2020 season is $7.00 kgMS.

Synlait also announced its’ forecast base milk price for the 2018 / 2019 season has increased from $6.25 kgMS to $6.40 kgMS.

“The increase to $6.40 kgMS for this season is due to recovering dairy commodity prices since our last update in January 2019,” says Leon Clement, Synlait’s CEO. . .

Southland Water and Land Plan adversely targets farmers – Darryl Sycamore:

The Southland Water and Land Plan adversely targets farmers, writes Federated Farmers Southland senior policy adviser Darryl Sycamore.

You can have whatever you want – as long as you pay for it.

So when you don’t pay, what can you expect?

Costs are skyrocketing for Federated Farmers as we prepare for Environment Court Hearings on the proposed Southland Water and Land Plan.

Tens of thousands of dollars have already been spent on several years of submissions and hearings on this plan.

Southland Federated Farmers has identified 27 aspects of the plan that will adversely affect farming in Southland. . . 

Why these sheep have been fitted with nappies :

A team of Brazilian researchers have fitted sheep with diapers as part of a study to help maximise farm production.

The Agricultural Research and Rural Extension Company is carrying out the study, in which the sheep’s pasture intake rate is measured in a range of different grass lengths.

The sheep are fitted with a microphone which monitors pasture eaten, while the nappies are fitted to measure the weight of the animal’s faeces to see how much grass has been ingested. . . 

Queenstown’s Organic Solutions acquires leading farm:

In what is seen to be a major shift in the New Zealand organics industry, Organic Solutions has acquired Brydone Growers of Oamaru. Brydone Growers, one of the oldest and largest organic growers in the South Island, is a the only South Island organic grower of many brassica and leafy crops in addition to their organic potato crops famous throughout New Zealand.

“The demand for organics is outstripping supply. Securing a stable source of organic vegetables for our Thai food operations is a cornerstone of our growth strategies. Queenstown and now Timaru are hungry for organic Thai food, and they grow hungrier by the day.” said James Porteous, Director and Founder of Organic Solutions. . .

Tohu Whenua celebrates deep connection to the land:

Whatungarongaro te tangata toitū te whenua
As people disappear from sight, the land remains

With artisan wine-making, stories of the land where the wine comes from, and labels inspired by traditional tukutuku patterns, Tohu Wines has launched Tohu Whenua, a new series of single vineyard wines.

Each varietal within the Whenua series carries the name of the vineyard it originates from – either Whenua Awa, in Upper Awatere Valley, Marlborough or Whenua Matua in Upper Moutere, Nelson. . . 


Rural round-up

May 20, 2019

Focused on fixing the Zero Carbon Bill – Sam McIvor:

Sheep and beef farmers are on the frontline in dealing with the impacts of climate change and we’ve been ahead of the ball in responding to it.

That’s why we’ve publicly said the government’s Zero Carbon Bill is far from perfect, and we’ve been telling the government that things need to change in order to ensure that the bill treats all sectors of the economy equitably and justly in responding to climate change.

We’ve put together a comprehensive factsheet on the Zero Carbon Bill that I encourage you to read, as it’s vital that farmers understand why getting this bill fixed is so important for our sector.
There’s elements of the Zero Carbon Bill we do support, as they’re sensible and based in sound science:  . . .

Farmers air frustrations over climate change blame – Abbey Palmer:

Tension lay heavy in a room full of farmers this week, many of them feeling as though the whole country had been pointing the finger at them.

Climate change initiated an emotive response at the Southland Federated Farmers annual meeting at the Invercargill Working Men’s Club on Wednesday.

An attendee said he could no longer turn on the TV or radio without facing backlash from the public for being a farmer.

Federated Farmers member Stuart Collie said it seemed Parliament was encouraging the public to “attack” the farming and agricultural industries for the state of the environment. . .

More notices issued in Southland in relation to bovis – Blair Jackson:

The Ministry of Primary Industries say 22 Southland farms have been given notices of direction relating to Mycoplasma bovis in the past two weeks.

MPI regional recovery manager Richard McPhail said 22 more farmers now had restricted movement of cattle from their properties.

The news was announced at the Federated Farmers Southland AGM in Invercargill on Wednesday. . . 

Dairy with a delicate touch – Gerhard Uys:

The business of milking sheep is all about happy, skipping and jumping sheep for Felicity Cameron and at her Waikato dairy the welfare of her sheep seems to be paying off. Gerhard Uys reports.

If ever there was a Jill of all trades who ended up master of one, Felicity Cameron is it.

Cameron grew up in a Hawke’s Bay farming family. From a young age she took every opportunity to gain farming experience from family members and friends who also made a living from the land.

At 17 she began dairy farming full time. . .

Summerfruit NZ plans big spend for industry growth – Yvonne O’Hara:

Summerfruit New Zealand (SNZ) is planning to spend nearly $17 million during the next seven years to grow the summerfruit industry.

SNZ board chairman Tim Jones, of Cromwell, said the strategy was designed to move the industry forward as well as make money.

Two consultation meetings with growers and other industry stakeholders were held in Alexandra and Napier last week to outline its Sensational Summerfruit:A bold plan for growth programme and ask for feedback. . .

Bay of Plenty animal feed company Fiber Fresh Feeds in receivership:

A Bay of Plenty animal feed company which employs about 45 people has gone into receivership.

Fiber Fresh Feeds is based in Reporoa and has developed high-performance animal feed formulas, predominantly for horse and calf feed.

The company has more than 30 years’ experience in the field, receivers from financial advisory firm KordaMentha said in a statement.

It sells both within New Zealand, and to Japan, Australia and the Middle East. . .

Farm launches therapeutic horse meditation sessions

A Cumbrian hill farm has launched workshops that offer visitors meditation and therapy sessions with horses.

According to the farm, visitors can ‘escape for the day’ to an environment where the ‘stresses of the modern world are stripped away’.

Each retreat begins with a session of yoga, followed by meditation with the horses. . .


Rural round-up

May 9, 2019

Farmer beats depression by finding joy in everyday moments – Heather Chalmers:

Wayne Langford appeared to have his life sorted.  

He was in his early-30s married to wife Tyler and the father of three boys, with a successful farming business and leadership roles

However, something wasn’t right.

To use a farming metaphor his brain had “cooked itself” like a tractor engine.

The big get bigger in American agriculture – Keith Woodford:

Every five years the USDA undertakes a census of American agriculture. The latest survey has just come out in recent weeks. The big message is that the big are getting bigger.

Aligned to this message is that family farms continue to decline. This is particularly the case in dairy. However, it is also the case in cropping, where the new generation of prospective family farmers prefers the urban life, but does not necessarily want to sell the land. So leasing of land is huge, particularly in the cropping heartland of the Midwest.

In total there are over two million American farmers. Seventy-five percent of the production comes from five percent of the farmers. More than half of American farms are cash-flow negative. The average age of American farmers is now 57.5 years, up 1.3 years in the last five years. . . 

Strengths and challenges facing Heartland communities:

AgResearch social scientist, Dr Margaret Brown and Dr Bill Kaye-Blake, director at PricewaterhouseCoopers discuss  the findings from a decade of research into the resilience of rural communities and the role it has in helping settlements to prosper. Around 20 percent of New Zealanders live rurally, but the decisions made about them are predominantly decided by from urban people – so there is a lot of room for a disconnect between the countryside and the policy makers. The results have been published in the book, Heartland Strong – How rural New Zealand can change and thrive. . .

A2 milk keeps flowing and growing:

A2 Milk Company’s sales show no sign of slowing as nine-month revenues reached $938 million, a 42% lift on the corresponding period last year.

Sales growth has continued in nutritional products and liquid milk, building on record market share in the first half of the June 2019 year, the company said in a presentation to a Macquarie Australia investment conference in Singapore.

The nine months runs to March 31. . . 

Young viticulturist shortlisted for international wine award:

Nick Paulin from Aotearoa New Zealand Fine Wine Estates (AONZ) has been shortlisted for the new international ‘Future 50’ awards.

Launched this year by the Wine & Spirit Education Trust (WSET) & the International Wine & Spirit Competition (IWSC) their goal is to “unearth the industry’s up and coming talent” and recognize fifty top young professionals.

They have teamed up to create “a unique, global platform to champion the young people shaping the future of our industry”. .  .

Forestry investors log in to substantial pine plantation:

A large maturing pine forest on Auckland City’s metropolitan boundary which is ready for harvesting in the near future has been placed on the market for sale.

The 135-hectare block is located at the lower foothills of the Hunua Ranges some 50 kilometres south-east of Auckland City. Owned by the current proprietor for past 50 years, the forest was planted between 1993 and 2000 in a mix of lusitanica and radiata pine varieties.

The freehold land and forest at Stevens Road are now being marketed for sale by tender through Bayleys Counties, with tenders closing at 2pm on June 6. The forestry plantation encompasses six individual land titles which are all zoned rural under Auckland Council’s land usage plan. . . 


Rural round-up

March 31, 2019

We cannot take food supply for granted – Neal Wallace:

News the Government will protect elite soils is welcome but by no means signals the resolution of broader challenges facing land use and the productive sector.

Land Squeeze Dinkus 1As reported in Farmers Weekly’s Land Squeeze series, the Ministry for the Environment has started the process of preparing a national policy statement for high-value soils, which will be finalised after consultation later this year.

That protection is needed because urban sprawl and lifestyle blocks swallow up to 100,000 hectares a year including Auckland paving 10,500 hectares of high-quality soil in the last 35 years.

Domestic food demand will only increase as New Zealand’s population is expected to hit five million in 2020 and 5.5m in 2025 while demand will also rise from an ever-expanding global population. . . 

Spud family name’s on the packet – Tim Fulton:

James Bowan grows potatoes for a nationwide paddock-to-packet potato chip brand.  Nearly a decade after the business started he’s still happiest in the paddock. Tim Fulton reports.

The Bowan family farms more than 600ha at Orari in South Canterbury. Down the road at industrial Washdyke, in the slipstream of Timaru, the family also runs the Heartland chips processing plant.

Fallgate Farm includes 250-odd hectares of spuds, 320ha of combinable cereals,150ha of grass seed and a few other bits and pieces, especially seeds.

It adds up to a lot of business from farm to shop shelf but James isn’t bothered with the trappings of corporate hierarchy. . . 

Action groups following different paths – Sally Rae:

More than 900 farmers have signed up to the Red Meat Profit Partnership (RMPP) Action Network to help make their farming businesses more productive and profitable.

Each of the Action Groups involved chose a different pathway in the search for solutions to the challenges they faced.

Four action groups in the Milton and Lawrence districts had a lot in common, both in their origins and their goals.

They grew out of two large discussion groups of sheep and beef farmers running in these areas for several years before the RMPP programme kicked into action.

The common link between all four was Simon Glennie, a sheep, beef and deer farming consultant with AbacusBio. . . 

Fonterra’s new management team gives hope – Sudesh Kissun:

Waikato Federated Farmers president Andrew McGiven is happy to see Fonterra back in the black.

He hopes that changes heralded by the new management team signal the start of “some green shoots” for the co-op.

“As a Fonterra farmer I am happy to see that they have posted a net profit and I am happy with some of the rhetoric from board and management about the consolidation of the business,” he told Dairy News. . . 

Support for biosecurity levy:

A big majority of 1794 submissions received by DairyNZ on the biosecurity response levy were supportive.

Sixty-one percent of submissions from farmers backed DairyNZ managing the levy on their behalf and raising the maximum cap to 3.9 cents/kgMS. That totalled 1088 supportive submissions and 706 against.

“We appreciated the candid conversations and the opportunity to discuss not just the proposed levy, but also DairyNZ more widely,” DairyNZ chair Jim van der Poel says in a letter to farmers. . . 

Win proves area’s wine can age well: manager:

Wild Earth Wines’ success at the Royal Easter Show Wine Awards earlier this month proves Central Otago wines can age gracefully, marketing and sales manager Elbert Jolink says.

The boutique winery in Cromwell won the Best Pinot Noir trophy of the show during the formal awards dinner in Auckland on March 9.

Mount Pisa winery Ata Mara won both a gold medal and the Red Badge Security Champion Riesling trophy for its Central Otago 2018 Riesling. . . 

 


Rural round-up

March 12, 2019

It’s all about the bloodline – Luke Chivers:

Central Hawke’s Bay farmers Harry and Kate de Lautour are dedicated to bloodline but it isn’t just about their ancestry. Luke Chivers reports.

From  the crack of dawn to the close of day sheep and beef farmer Harry de Lautour is set on challenging his animals for the betterment of their health.

The 31-year-old from Flemington has a long-standing connection with the primary sector, sheep genetics and performance recording.  

Growing up in rural New Zealand instilled that passion.

“I grew up on a sheep and beef farm in Hawke’s Bay and absolutely loved it,” he says. . . 

Auckland wants to protect productive soils – Neal Wallace:

In the next 30 years up to a million new houses could be built in Auckland on designated land that excludes elite and prime soils.

Land Squeeze Dinkus 1The city’s rural-urban boundary provides an urban edge with 15,000ha – equivalent to twice the urban area of Hamilton – of rural land identified for future urban expansion, Auckland City Council urban growth and housing director Penny Pirrit said.

In addition, land in Auckland’s existing urban area has space for another 240,000 houses.

Supplying infrastructure for that degree of expansion is estimated to cost $20 billion over 30 years.

When the council was formed in 2010 one of its first roles was to plan for future residential and industrial growth. . . 

Good start to grape harvest – Simon Hartley:

Central Otago’s grape harvest is well under way and recent dry conditions are having barely any effect, Central Otago Winegrowers Association past president James Dicey says.

Harvesting started late last month, mainly of sparkling grape varieties and other varieties are due to start soon, through to mid-to-late March.

While Australia’s wine sector has been devastated by its hottest summer on record and drought, Central Otago has not been similarly hit, despite the past summer in New Zealand having been recorded as one of the hottest on record. . . 

Wilding pines are ‘a blanket of green like a marching army over a landscape’ – Georgie Ormond:

It looks like a harmless Christmas tree but Pinus Contorta is wreaking havoc on the landscape in some parts of New Zealand.

Tragically, Contorta was originally planted in the central North Island for conservation, to help stabilise the alpine scree slopes, and for forestry.

Fifty years later it’s an insidious wilding pine that is taking over the Central Plateau.

Craig Davey from Horizons Regional Council says that’s because Contorta has the lightest seed of all our pinus species. . . 

Finding satisfaction in contrary conditions – Mike Weddell:

The end of the fishing season is not far away but it does not seem long since it started, so we need to make the most of it.

Conditions have been great for fishing recently and it seems like not much will change in the short term.

My last two outings were scorchers, bright sun and little wind which, combined with clear water, were great days.

Reading traditional fly-fishing books, they mostly state that these are the worst conditions for fishing – but in my experience, the contrary is true.

Some of my best days ever have been on hot sunny days. . . 

‘Head in the sand’ approach outdated – Richard Kohne:

There is a fine line between a consumer fad and a long-term structural shift in a way of thinking, but most people in food production would agree that the Australian consumers’ focus on sustainability is here to stay.

This means a “head in the sand” approach is well and truly off the table. In fact, most producers are well aware of the risk they take when delaying their response to such a shift in thinking, and so are now looking for a way to meet this consumer desire. 

Few might appreciate however, that responding to this desire for sustainable produce could in fact make them more profitable. . . 


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