Sigh

19/02/2021

E-scooter users are more likely to end up in hospital after hours, with significantly higher rates of alcohol in their systems than cyclists.

Those scooters are permitted on footpaths and riders don’t have to wear helmets.

But

A Meadow Fresh ad has been banned from TV for showing girl riding bike on footpath for 3m.

Sigh.


Taxpayer funded competing with taxpayers

05/03/2020

Taxpayer-funded RNZ is running an advertising campaign which doesn’t tell the whole truth:

The New Zealand Taxpayers’ Union is slamming Radio New Zealand’s use of taxpayer money for misleading advertising suggesting New Zealanders do not have to pay for its content, unlike other media organisations.

Taxpayers’ Union spokesman Jordan Williams says, “The idea that we don’t pay for RNZ is ridiculous. Unlike other media organisations, all New Zealanders are forced to pay for RNZ.”

“Private platforms also present a much more diverse range of views and perspectives.”

“In addition to being dishonest, RNZ’s advertising is an underarm bowl to those private media organisations, many of which are kneecapped by the state subsides for RNZ and TVNZ.”

Example of RNZ online advertising:

 

We’re all paying for that premium content through our taxes whether or not we listen to it.

Galling as these advertisements are to taxpayers, they’re worse still for those with which the state broadcaster competes:

 Stuff recently campaigned on the value of journalism.

Billboards, bus backs, paid social posts – it was everywhere. RNZ drove its message so hard it even featured in a digital display in Stuff’s own lobby. Trolling maybe?

The message was right, but only in part. RNZ doesn’t run ads. RNZ doesn’t have paid subscriptions for its content.

This, though, is only because it doesn’t need to.

You already pay for its content through your taxes, so its journalism doesn’t need to be either ad-funded, like ours is, or supplemented through a paid content model like, say, the NZ Herald.

It’s simple:

    • Commercial media make money through ads and subscriptions, which they then use to pay for public interest journalism.
    • Public media are Government-funded to pay for public interest journalism.

But, like newsrooms the world over, the advertising and subscription revenues commercial media once thrived on no longer sustain the number of journalists we once could. As audiences have shifted from newspapers to websites, so have advertising dollars. But the slice of the pie left for news organisations is tiny after the giant global platforms like Google and Facebook take their share.

In short, funding journalism, especially in regional New Zealand, has become increasingly hard. The pursuit of a new, sustainable business model to support journalism is something that is common across competitors; one galvanising connection that brings us all together. . .

Plurality of journalistic voices is deemed in the public interest. RNZ is chartered to serve that public interest. It is its purpose to serve an audience, not to compete for audiences; audiences which in one way or another are needed to fund the great journalism created by many organisations and many companies across New Zealand each and every day.

Journalism and mainstream media are under threat from digital platforms and social media.

Struggling businesses don’t need the taxpayer-funded outlet which competes with them.

The unfair competition from the state-owned Landcorp has been a bone of contention for farmers but at least it hasn’t run a campaign putting down private sector competitors the way RNZ is. That it’s doing it with what isn’t the whole truth makes it worse.


Do it for Denmark

17/08/2016

Denmark, like much of the developed world, is facing a population problem – not enough babies.

Spies travel agent has come up with a marketing campaign do it for Denmark, do it for Mum:


Budweiser Super Bowl ad tear jerker

30/01/2015

The marketing people must be thrilled when ads get at least as much attention as the action.

Budweiser’s Super Bowl ad is a case in point:


Greenpeace ad is electioneering

08/09/2014

The High Court has supported the Electoral Commission’s contention that a Greenpeace advertisement is electioneering.

The High Court in Wellington has today released a judgment in two cases filed concerning decisions of the Electoral Commission (Greenpeace of New Zealand Inc & Ors v Electoral Commission CIV-2014-485-8997) and (Greenpeace of New Zealand Inc v Electoral Commission CIV-2014-485-8998).

In the first case, Greenpeace and others were seeking a statutory declaration that the Climate Voter website was not an election advertisement under section 3A of the Electoral Act 1993. The Court rejected Greenpeace’s arguments and said that the website that the Electoral Commission considered when providing its advisory opinion was an election advertisement for the purposes of the Electoral Act.

In the second case, regarding a Greenpeace website criticising Simon Bridges, the Court has declared that the website was not an election advertisement as it related to his role as Minister of Energy and could not reasonably be regarded as encouraging or persuading people not to vote for a candidate or party.

The Electoral Commission will need to carefully consider the judgment and discuss the implications of the decision further with Greenpeace and others.

No further comment will be made while the judgment is under consideration . . .

Of course the advertisement was electioneering.

It was clearly aimed at persuading people to vote the way Greenpeace and its fellow travellers wanted them to.


When conventional ads don’t work

22/03/2014

A plethora of media makes it much harder for advertisers to get their message across.

Newspapers are losing readers and recording options give television viewers options that allow them to skip the ads.

When conventional advertisements don’t work, advertisers have to come up with something that does.

What works is cleverness and fun that gets attention and then spreads through social media, like the Unbelievable Channel on YouTube.

It’s been created by Pepsi  and will be updated each week with people doing unbelievable things and of course it will spread through social media like this:

Hat tip: NBR

 


It began with a farmer

04/02/2014

Competition for the American Super Bowl isn’t just on the field, it’s also among the advertisers.

This one is one of this year’s contenders:


It worked

15/07/2013

An incident involving a Whittaker’s van crashing into Paeroa’s L&P bottle was a marketing stunt by Coca-Cola.

If the aim was publicity, it worked.

 

So God made a farmer

05/02/2013

Each year the ads which play during the Superbowl generate as much interest as the game.

This has to be one of the better ones.

Update: CoNZervative has some background on Paul Harvey who does the commentary.


RIP Southern Man

03/11/2012

Speights Southern man is a victim of increasing urbanisation.

After more than 12 years on New Zealand television, the Speight’s Southern Man has been axed . . .

The Speight’s icon was originally played by Frank Whitten, who also appeared in Outrageous Fortune. Mr Whitten died early last year. 

Speight’s marketing manager Jonte Goldwater told NBR ONLINE that scrapping of the character had nothing to do with the loss of Mr Whitten. . .

Mr Goldwater told NBR ONLINE it was a long and hard decision, but the brand needed to acknowledge change.

He says the urbanisation of New Zealand meant the relevance of the outdoor life had changed. . .

I don’t drink Speights, or any other beer come to that. But if I did the idea that the outdoor life depicted in the Southern Man series is no longer relevant would have me crying into it.

You can see the new ad here.

I may be a traitor to my gender but I prefer the old series which started with this:

 

 


Green or greenwash?

14/10/2012

Green is the new black in marketing but all’s that labelled green isn’t necessarily good for the environment or the consumer.

A University of Canterbury researcher is slamming consumer goods companies for green-washing supermarket shelf items with a flood of eco-labels. . . .

UC College of Business and Economics research director Pavel Castka said today there were so many labels with products claiming all sorts of environmental and social issues that it was difficult to distinguish, which one to trust.

It’s easy to label something as eco-this or environmentally-friendly-that but such claims might be nothing more than green-wash.

Even if the claim can be substantiated it’s not the only concern for consumers:

New Zealanders are becoming greener when they think about what to buy, but only when the price suits, a survey has found.

Colmar Brunton’s Better Business Report for 2012 found that 73 percent of New Zealanders thought about at least one green factor when deciding what to buy.

But price (94 percent), quality (88 percent), taste or performance (81 percent) and brand name (76 percent) were all more important factors, the survey showed.

“We’re prepared to recycle and be more energy efficient at home but not quite ready to buy organic foods or offset carbon on flights en masse,” Colmar Brunton chief executive Jacqueline Ireland said. . . 

That last sentence illustrates the problem – recycling and organic farming are regarded as better for the environment but those claims aren’t always supported by science.


It was ever thus

04/10/2012

A new consumer survey shows viewers try to avoid TV advertisements.

It was ever thus.

The ad break has always been the time to go to the loo, get a drink, attend to another task, chat to whoever is watching with you or do anything else rather than watch the screen.

We’re relatively recent converts to MySky. It’s an even more convenient way to record and watch programmes than videos and like them enables you to fast-forward through the ad breaks.

It saves a lot of time – an hour of news can be watched in 10 – 20 minutes by the time you cut out the ads and content you’re not interested in.

This is good for viewers but not for advertisers who must come up with other ways to catch our attention.

The Fair Go Ad Awards are on and the only one of the finalists I recognise is the MasterCard check-in one which features in both the best and worst category.


D’ ye ken wha’ he’s sayin’?

04/02/2012

A reader emailed me this and wondered if I could understand it.

(Warning: it uses the word which manages to cross most language/accent barriers).

I dinnae have a problem and could understand every worrrrd he said.

My father was a Scot and while my friends all told me he had a really strong accent I couldn’t hear it.

But when we went to Scotland I had no trouble understanding the locals and often had to translate for my farmer.


Saying it doesn’t make it “green”

30/01/2012

Quelle surprise – a label saying something’s  green doesn’t necessarily make it so:

Eco-friendly labels are becoming more ubiquitous, but they may be misleading.

Six cases of alleged “greenwashing” – the use of environmental claims that are unsubstantiated, misleading or irrelevant – are being investigated by the Commerce Commission .

“Green” is the new black but it’s very difficult to know what’s greenwash and what’s not.

[Commerce Commission competitions manager Greg]Allan said there had been cases when “biodegradable” and “recyclable” had allegedly been used for products, when there were not facilities in New Zealand able to do the biodegrading or recycling.

Even if the facilities were here how would we know what the environmental impact of the biodegrading and recycling was and if the cost of doing it was justified by the benefit?

The cost might not matter to the well-off but it would make the difference between affordability or not for many others.

That is not a justification for environmental degradation but a reminder that sustainability is the balance between economic, environmental and social concerns.


Accident or design?

08/01/2012

Is this an accident or design, an oversight or a deliberate part of the campaign?

A French fashion retailer has apologised for a photo in which a naked man appeared behind a group of children advertising beachwear – but the image has gone viral on the internet.

In a tweet La Redoute  said that it “apologises for the photo published on its site and is doing what’s necessary to remove it.

But montages appeared on the internet showing the naked man in some iconic images such as the moonlanding.

Call me cynical if you will, but given the scrutiny and enhancement photos undergo before publication in a advertisements, I find it difficult to believe that nobody noticed the naked man.

People see what they expect to see and it’s possible to miss a gorilla, but people in advertising are paid to look. When so many pairs of eyes scrutinise advertisements during the design stage, surely at least one would have seen the man sans clothes.

Hat tip: Skepticlawyer


Who killed Rico

01/12/2011

The appeal of Air New Zealand’s furry mascot Rico escaped me so I won’t be joining those who mourn his demise.

However, it appears foul-play was involved in his death while hosting a housewarming party in Los Angeles and Air New Zealand wants to find out who did it.

There are several suspects and Air NZ has teamed up with the makers of Cluedo to give fans the chance find out which of the suspects is the guilty party.

Air New Zealand is offering the winner return airfares for two to Los Angeles , five nights accommodation at a four star hotel and passes to Universal Studios and Disneyland . If the winner comes from Los Angeles , they’ll win a similar trip but to New Zealand including accommodation and tours.

You can find out more at byebyerico.


Telecom abstaining from abstinence campaign

18/08/2011

Telecom has canned its abstain for the All Blacks campaign.

Sex sells but abstinence would have been a big ask, even if it was tongue in cheek.

A campaign asking people to abstain from something they chose to forgo might have worked.

The one exhorting New Zealanders to touch, crouch and not engage for six weeks ought to have been chucked in the bad-idea bin long before it reached the public.


Bad grammar good sign

08/07/2011

The advertisement said: Next time you need an electrician, why not get them to . . .

It’s bad grammar to have a plural pronoun in place of a singular noun but the bad grammar is a good sign.

A few years ago the advertisement would have used him  rather than them.  

That it doesn’t is a sign of progress indicating it’s no longer accepted that an electrician will automatically be a bloke.


Desperate sign of desperation

28/05/2011

It’s not my land and it’s not my city so the outcry over the plan to erect a Wellywood sign on a hill overlooking our capital passed me by until I realised I would be paying for it, albeit a tiny amount.

I fly in and out of Wellingtona several times a year, using the airport which is going to put up the sign and therefore some portion of the airfare I pay must be paying for this wanton wannabeness.

If you apply the adage  if you can’t be first you must be better to the sign then the airport board which wants to erect it appears to have got it wrong.

Imitation may be the most sincere form of flattery but it doesn’t necessarily make the imitator right.

Wellywood was a clever enough word play linking Wellington with Hollywood, but turning it into a sign which imitates the one which overlooks the USA’s film capital isn’t so smart. As  Lonely Planet  says:

Lonely Planet New Zealand commissioning editor Errol Hunt said he was “torn” on the idea of a Wellywood sign, seeing it as partly bold, and partly cringe-worthy.

“On one hand, it’s a bit cheeky, a bit quirky, which does feel right. On the other hand, the tryhard-o-meter is beeping furiously.”

Jim Hopkins says it even better:

It is, after all, simply evidence, writ large, of how provincial, insecure and derivative we can be.

If you have to try that hard to impress people, you really shouldn’t bother. Better to pull your bottom lip over your top lip and pretend you don’t exist.

The Wellywood sign is just the biggest, dumbest version of all those gormless billboards we see bestrewn along the roadside all over the country, halfway between nowhere and somewhere else. . .

Well, of course it’s tacky, y’ daft ha’porths!

But it’s not tacky enough. It’s limp tacky, wimp tacky.

It should be wacky tacky. If it’s going to be tacky, it’s got to be Oh! tacky. Nothing less will do. . .

Since all such signs and symbols invite derision, get in first. Create one that will transcend silliness and scale the highest heights of kitsch. Then, when people say, “Strewth, that’s awful!” you can reply, with a satisfied grin on your gob, “Thank you.”

That sums it up – the sign is bad, but not bad enough,  a desperate sign of desperation, not that I’m likely to see it.

In spite of many flights to and from Wellington I have  no idea which hill the sign is destined to despoil. I am usually reading, sleeping or,  in the case of Wellington sometimes more than exciting landings, praying, and don’t recall seeing a hillside on any descent or take-off. 

On my most recent trip a couple of days ago all I saw was cloud until just before we touched down and more cloud when we took off again yesterday.

Therefore, in the spirit of the tackiness of the sign and with apologies to Ogden Nash I leave you with:

Deck your grassy hill in signs, the hill is yours my sweeting,

 I’ll not see it flying in, nor when I’m retreating.


Appeal to mandom

11/11/2010

The LTSA is appealing to mandom to stay in mantrol.

It’s a good concept – but Lindsay Mitchell points out that mantrol is a brand name for something else which may or may not be intentional.


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