The story behind the billboard

The Spinoff’s profile of Sean Topham and Ben Guerin, the principals of the very successful digital marketing company that carries their names, mentions work on ovarian cancer awareness on the biggest billboard in Times Square.

Newshub tells the story behind that billboard:

A Dunedin woman has scored a huge win to promote her cancer charity in New York.

Jane Ludemann, 32, has secured a free billboard in Times Square to mark World Ovarian Cancer Day. The giant advert is longer than a football field and calls for more funding and research for the disease. . . 

Kiwi creative agency Topham Guerin also helped out, designing an advert with a simple message alongside calls for more funding and research. . . 

The ODT also covered the story.

If you missed my post on Jane and living under the cancer sword you’ll find it here.

One Response to The story behind the billboard

  1. adamsmith1922 says:

    Reblogged this on The Inquiring Mind.

    Like

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