The age of Jacindamania is over. Brand Ardern has taken its biggest knock yet – and when Labour’s magic weapon loses its power, the party does too.
The latest Newshub-Reid Research Poll shows just how wounded Prime Minister Jacinda Ardern and Labour have been after the string of crises that have beset them.
Labour was the only party to lose support in Newshub’s poll. It’s now on 41.6 percent – smacked down by 9.2 percent.
Most of that went to National, which is on 43.9 percent – up 6.5. This is enough to overtake Labour, and that’s manna from heaven for the Nats and leader Simon Bridges. . .
It’s only one poll, has a margin of error of 3.1%, and remember the last Newshub-Reid Research Poll, had National much lower and Labour much higher than the TV One poll that came out the same night.
On this result Labour and the Green Party could still form a government and National and Act would be a couple of seats short.
But while Party support ebbs and flows the trend is more significant, and this echoes other polls which show Labour losing support.
And support for the Prime Minister tends to peak and then fall.
Personality matters but it doesn’t pay the bills and while warm words are well received they can’t counter the fact that the year of delivery has been one of disappointments.