Rural round-up

Wild West meat market – Ruby Nyika:

Complaints about food being sold illegally on social media and Trade Me have almost doubled over the past three years.

Illegal online meat sales alone nearly tripled, the Ministry for Primary Industries says. 

It’s a way to offload excess home kill and for buyers to shave dollars off meat costs, Tauwhare Home Kills owner Trevor Brunton said. 

But selling unlicensed meat – raw or cooked – online is illegal, and home-kill meat is particularly risky. . . 

Changes may lead to unforeseen problems – Pam Tipa:

Imposing changes on farming without considering wider issues such as economic and community impacts could cause unforeseen problems out ahead, says Robyn Dynes, science impact leader, AgResearch.

He was referring to Minister for the Environment David Parker saying nutrient limits may be used to reduce cow numbers.

Dynes says requirements or targets for reducing nutrient losses on farms are nothing new in many regions; most farmers are already moving that way. . . 

Good surge in strong wool prices heartening – Alan WIlliams:

Wool prices made a major advance at Thursday’s Christchurch wool sale, on large volume.

Prices remain at a low ebb but the move was heartening following gradual recent improvement, PGG Wrightson’s South Island sale manager Dave Burridge said.

The wool pipeline was moving through international markets without any stockpiles building up and a weaker NZ dollar, just below US$0.70, helped underpin the solid demand from a full gallery of buyers. . .

Farmers are suffering – Peter Burke:

Farmers and farm staff are overworked and some are facing chronic exhaustion.

That’s the view of Joyce Brown who runs StayWell – volunteer nurses who attend farm events to offer health checks to farmers.

Brown says this problem stems partly from the average age of a dairy farmer being about 58 and a drystock farm about 68. 

But it’s not only older people who are affected, she says.  . . 

New marketing initiatives – getting social :

New Zealand Winegrowers’ marketing team have launched a number of new initiatives to help promote the story of New Zealand wine.

Global Marketing Director Chris Yorke tells Tessa Nicholson about them.

Utilising digital and social media 

For many this is a strange new world of marketing yet it is one of the most important tools in the box for New Zealand Winegrowers and wineries alike. Which is why, Chris Yorke says, they are undertaking tests across all the major NZW activities in an effort to help the industry. . .

The future of food – Shan Lynch:

Today’s technology is rushing into one of the last traditional industries: agriculture.

A field largely still unaffected by the technological revolution, farming is ripe for change as need couples with opportunity.

“We’ve seen a wave of technology impact our information industries,” says Stanford Graduate School of Business professor Haim Mendelson. “Now we see another big wave of technology reshaping our traditional industries, and certainly agriculture is one of the most basic ones.” . . 

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