Rural round-up

Good PR is a self-help exercise – Neal Wallace:

A united agricultural sector needs to promote itself by telling positive farming stories, public relations expert Deborah Pead says.

Industries such as dairy were constantly under scrutiny and having to defend themselves when the correct strategy was to get in first and tell the public what they were doing to address those concerns.

“It is hard to argue when you see a river dried up and farmers are flat-out irrigating but what is the solution? What are farmers doing about it?” . . 

High country community divided by fence plan – Conan Young:

Green groups are outraged at a plan to spend ratepayer money on a fence that would allow iconic high country land to be more intensively farmed.

The 6km fence is proposed for Flock Hill Station, which is leased by a US-based company and contains scenery made famous in 2005’s The Lion The Witch and the Wardrobe.

Until now, Coast Range Investments has only been allowed to graze it in a low-level way, so as to have a minimal impact on the landscape and its environment. . . 

Water Fools? – Greening of Mackenzie – Kate Gudsell:

It’s the closest thing New Zealand has to a desert. The Mackenzie Basin landscape is not replicated anywhere else in the country, let alone the world, and it is being changed irreversibly.  

Not just the land is being changed, the once-pristine lakes are showing signs of strain too.  

The area has been at the centre of a 10-year court battle after farmers and landowners opposed tougher development rules proposed by the Mackenzie District Council.  . . 

Stable milk price crucial for strong farming season – Sally Rae:

Rabobank is picking a farm- gate milk price around $6.25 for the 2017-18 season, as it says a figure in that area would finally allow dairy farmers to ”emerge from the woods”.

Global dairy prices were now better balanced than at the start of this season.

This was likely to flow through and create largely stable commodity pricing in the new season, a bank report said.

However, despite the improved market balance, the possibility of further lifts to the current season milk price was limited, report author and Rabobank dairy analyst Emma Higgins said.

The price rally experienced since the second half of 2016 had ”some of the gloss” removed, with stronger-than-anticipated New Zealand production impacting on prices.

Job Seekers drawn to plant – Sally Rae:

Hordes of job seekers from Nelson to Dunedin – including a group of Cadbury employees – converged on Fonterra’s Clandeboye site for a recent recruitment day.

A $240 million mozzarella plant development at the South Canterbury site is under way, creating full-time employment for a further 100 people.

There was a “fantastic” response to the recent recruitment day, with between about 1500 and 2000 people attending. That led to about 700-odd applications for the roles, operations manager Steve McKnight said.

The mozzarella plant, the third at Clandeboye, was the single largest food service investment in the history of New Zealand’s dairy industry. . . 

Cervena seeks its place in the sun – Annette Scott:

Marketing Cervena venison as a lighter summer eating option in Germany will be a challenge but it’s a move Deer Industry New Zealand has confidence in, venison marketing manager Marianne Wilson says.

Deer Industry NZ (DINZ) had begun marketing Cervena in Germany during the northern hemisphere summer as part of a market development trial. While relatively small the trial was symbolically important, Wilson said.

Traditionally the deer industry had been heavily reliant on sales of venison to the German game trade which was highly seasonal, with demand and prices peaking in the northern autumn and winter. . . 

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