Rural round-up

Telling NZ’s red meat story globally:

New Zealand’s red meat sector has “taken another step” towards  positioning its beef and lamb as a premium food choice globally, Beef + Lamb New Zealand chief executive Sam McIvor says.

More than 70 people including farmers, meat exporters and government partners have been meeting to advance the project with the aim of supporting better sector profitability.

The story of New Zealand farming and its farmers is at the heart of Beef + Lamb’s new market development strategy targeting new and emerging markets.

The sector had been working together for 12 months, designing a new market development plan and the first piece of it was defining the sector’s story, Mr McIvor said. . . 

New Pareora venison plant a major boost to South Canterbury economy – Pat Deavoll:

The Silver Fern Farms (SFF) Pareora freezing works can now offer its skilled employees full-time work across 52 weeks, rather than the seasonal work of the past, as a result of a new $7 million venison processing plant.

Seventy staff, shareholders and executives gathered at Pareora, south of Timaru, on Tuesday for the official opening of the plant, which processed its first animal on November 14 last year.

The new plant had been built to replace the meat co-operative’s Islington plant, which was on leased land and part of a business park at Belfast, Christchurch. . .

Velvetleaf-sniffing dog Rusty finds weed pest in Waikato no problem – Gerald Piddock:

With a sniff of the air and nose to the ground, Rusty has his prize within minutes.

The seven-year-old border collie cross turns back to his handler, John Taylor and barks, letting him know he has found another velvetleaf plant.

He then leads Taylor to the plant’s location in the ryegrass paddock on a farm in eastern Waikato. The invasive species is carefully uprooted and bagged for disposal.

Palmerston North hosts Rural Games this weekend – Jill Galloway:

Throwing arms are being warmed up for the Hilux Rural Games, which are being held in Feilding on Friday and Palmerston North during the weekend.

Among the competition disciplines are gumboot, egg and cowpat throwing with the criteria harder for the egg thrower as one member of a two-person team has to catch the raw egg intact.

Also on the line-up will be wood chopping, speed shearing, dog trialling and fencing. . . 

 

Zespri brand turns 20, as industry aims to more than double sales to $4.5 billion by 2025:

This week marks a milestone with the kiwifruit industry coming together to celebrate the 20th anniversary of the Zespri brand, proudly owned by New Zealand kiwifruit growers.

Zespri chief executive Lain Jager says the celebrations come at a great time, with the industry aiming to more than double sales to $4.5 billion a year by 2025.

“Kiwifruit is an important economic contributor to communities in regional New Zealand, with more than $1.14 billion returned to NZ communities last year alone. More than $21 billion of premium kiwifruit has been sold in a Zespri box since 1997; our brand is underpinned by the great work done over many years right across the industry from orchards to packhouses and in the markets,” says Mr Jager. . . 

Public warned of fines up to $20,000 for collecting toheroa at 90 Mile Beach:

Fisheries officers are appealing to the public to ensure they’re up to speed with the rules around collecting toheroa, now that the rare shellfish are making a comeback to 90 Mile Beach (Northland).

Ministry for Primary Industries spokesman, Steve Rudsdale, says the beach has been empty of toheroa for many years and it is great to see juvenile toheroa making a comeback and beginning to recover.

However, he says their survival will be threatened if people don’t leave them alone.

“There is a ban on collecting these shellfish for a very good reason.  . . 

Dairy awards southern finalists named:

Finalists have been named for Southland-Otago and Canterbury-North Otago in the New Zealand Dairy Industry Awards.

The awards, which oversee the Share Farmer of the Year, Dairy Manager of the Year and Dairy Trainee of the Year competitions, received 424 entries nationally, 75 of them coming from those regions.

The Canterbury-North Otago regional winners will be named on March 22 and the Southland-Otago ones on March 25.

They will then progress to the national final. The winners will be announced at a function at Sky City in Auckland on May 6. . . 

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