Sunday soapbox

Sunday’s soapbox is yours to use as you will – within the bounds of decency and absence of defamation. You’re welcome to look back or forward, discuss issues of the moment, to pontificate, ponder or point us to something of interest, to educate, elucidate or entertain, amuse, bemuse or simply muse, but not abuse.
Grammarly's photo.

Knowledge is having the right answer. Intelligence is asking the right question. – Grammarly.


One Response to Sunday soapbox

  1. Freddy says:

    Exactly !!
    Thank you Mr Gaynor, but unfortunately the people who need to read your comments the most won’t even know you’ve written it.

    “The notice of meeting gave a clear insight into Fonterra – mainly its focus on farmers rather than customers. Farmers were mentioned 200 times in the notice of meeting, customers only once and staff and employees don’t receive any mention in the 36-page document. “Customer” was only used in the context that Fonterra doesn’t want high-profile director elections because they can be “played out in the media and picked up by our customers”.

    Fonterra is 100 per cent farmer-owned and farmer shareholders can run their company whatever way they wish. However, there is far too much emphasis on the farmer, rather than the co-op’s customers, and this will be to the detriment of the farming sector over the longer term.

    Almost all of the world’s great companies are customer-focused and it is highly unlikely that Fonterra will become a great company until it enthusiastically adopts this trait.

    Fonterra, which is our largest dairy exporter, and Silver Fern Farms, our largest meat exporter, have 21 directors between them at present, 14 of whom are farmers. Only three of the 21 directors have extensive experience in the global consumer food sector.

    It is extremely unlikely that the two companies will become highly successful global companies until they appoint directors with more international consumer expertise ”

    I want a strong and healthy Dairy industry as much as anyone, but we’re in a new normal now, change is coming whether we’re really or not. Gaynor is a big picture kinda guy, his opinion should at least be acknowledged.

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