The radical animal rights group PETA has long campaigned against the meat industry.
Now it’s turned to wool with posters like the one on the right.
Shearing is a highly skilled occupation and animal welfare is a priority for shearers and the farmers who own the sheep.
There’s usually little bleating in the shed and stock start grazing happily as soon as they return to the paddocks which is a sure sign they haven’t been traumatised by the shearing.
PETA might not want to believe that shearers and farmers care about animal welfare. But even they must understand the cost of injured animals and blood-stained wool provides a very strong financial incentive to treat stock with care.
The odd sheep might be accidentally nicked. But no shearer who deliberately injured an animal would keep his/her job and no reputable shearing gang or farmer would tolerate cruelty like that in the photo.
The lamb on the left has been shorn. The one on the right has either been photo-shopped or butchered for the campaign.