Over priced and under-proven

New Zealand shoppers think environmentally friendly products are over priced:

Even green-leaning Kiwis think environmentally-friendly products are overpriced

Whether you’re a climate change sceptic, a tree-hugging eco-warrior or something in between, there’s no avoiding the environmental debate these days. And with nearly four out of five New Zealanders believing that ‘if we don’t act now we’ll never control our environmental problems’, it makes sense that their shopping habits would reflect this. After all, buying sustainable, eco, biodegradable, non-toxic and/or organic products is an easy way for each individual to play their part in saving the planet, right?

Perhaps not. You see, there’s one small problem: three-quarters of Kiwis also believe that ‘environmentally friendly products are overpriced’ (compared to 68% of Australians). This presents a challenge for retailers and manufacturers of such items.

Roy Morgan Research looked at the customers of several high-profile New Zealand retailers to see how their attitudes towards environmentally friendly products stacked up against the national average. . . .

It’s not just the price I question, it’s the claims to being environmentally friendly.

Sustainable, eco, biodegradable, non-toxic, recycled, recyclable and organic are used separately and together on many products but how do we know they really are as good as they claim?

Are they really green or are the manufacturers and producers just using green wash as a marketing ploy?

Some so-called environmentally friendly products aren’t just over-priced, they’re under-proven.

2 Responses to Over priced and under-proven

  1. I buy environmentally friendly cosmetics, mostly because I don’t buy cosmetics regularly and see it as a splurge.

    Food on the other hand I buy only if the ethical choice is on special. I’d love to buy free range 100% of the time but it’s just not feasible. I’m happy to settle for about 50% free range.

  2. Dave Kennedy says:

    I agree with you here Ele. There is a market for Environmentally friendly products, especially in Europe and the US where the affluent have more discretionary income. But is also used as an excuse in many cases to raise the price as many consumers believe that you need to pay more to get a cleaner or healthier product.

    Green Wash is a huge problem which is why a higher level of mandatory labeling would be useful. Listing country of origin as well as an accurate representation of the contents would be useful to allow consumers more control in what they purchase. We need to have clear guidelines and effective watchdogs to ensure the honesty of what is produced and presented.

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