The common perception that centre-left parties like Labour and the Greens are hit much harder than National when their supporters do not turn up to vote does not hold up in light of polling analysis released today by the Election Data Consortium.
The Consortium is made up of polling company Roy Morgan and data analytics company Qrious. The analysis shows 36 percent of those aged between 18 and 24 who are enrolled but state they are unlikely to vote, indicated they preferred National. In comparison, younger non-voters indicated 39 percent of them preferred Labour and 19 percent supported the Greens.
“This is lower than National’s general polling support across all age groups but higher than many people probably believe the party receives from this block of potential voters,” says Qrious spokesman Cyrus Facciano.
“The rule-of-thumb is that lower turnout by young voters is automatically bad for the centre-left. That is true to some extent – but it is nowhere near the election-turning block of votes that some make it out to be.”
The pattern is similar across other ages, though these groups are more likely to vote than younger people. In the 35 to 49 age group, 39 percent of non-voters said they preferred National. . .
This is why National candidates and volunteers are putting so much work into letting supporters know the importance of voting.
The election is not a foregone conclusion and people in or leaning towards the blue end of the political spectrum who don’t vote could allow a Labour/Green/NZ First/Internet-Mana coalition into government.