Synthetic carpet not natural choice

This isn’t good news for wool growers:

Cavalier Corporation’s move into selling synthetic carpets into the New Zealand market is producing better returns than expected, as the group waits for better Australian trading and a fall in the kiwi dollar.

But this is better:

NZ wool carpet sales at the mid to upper ends of the market are also strong, with market share gains being achieved. . .

Synthetic isn’t the natural choice for carpets and it’s not good for the wool industry.

But wool has a good story in a world looking for greener products.

Wool is a natural, renewable fibre grown in New Zealand on free range animals.

If it can’t compete with synthetics at the bottom end of the market, it must have an advantage at the middle and top where people might be prepared to put their money where their desire for a cleaner, greener world is.

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