It’s World Milk Day:
Why hold a World Milk Day? The Day provides an opportunity to focus attention on milk and to publicise activities connected with milk and the milk industry. The fact that many countries choose to do this on the same day lends additional importance to individual national celebrations and shows that milk is a global food.
Where did it begin? FAO (the Food and Agriculture Organisation of the United Nations) was asked to propose a specific day on which all aspects of milk could be celebrated.
Why 1st June? This date was chosen because a number of countries were already celebrating a national milk day on or around this time. Late May was originally proposed, but some countries, for example China, felt they already had too many celebrations in that month. While most countries hold their celebrations on 1st June, some choose to hold them a week or so before or after this date. . . .
What’s not to celebrate when:
Milk has both nutritional and economic importance to New Zealand.
. . . Dairying has experienced a resurgence in the past decade as increasingly sophisticated consumers look to naturally functional and whole foods for their nutritional needs, says Jacqueline Chow, director of global brands and nutrition at New Zealand dairy co-operative Fonterra.
The Food and Agriculture Organisation of the United Nations runs World Milk Day on June 1 and many organisations run events to drive awareness of the benefits of milk, she said.
Every minute around the world 1.3 million litres of milk will be consumed and 1353 tonnes of cow and buffalo milk will be produced.
Ms Chow says demand for milk shows no sign of abating with the world expected to require another 100 billion litres by 2020.
Consumption is being driven by a burgeoning middle class in emerging economies, ageing populations, a move towards natural, high protein food sources and scientific innovation in dairy. .
The challenge for the industry is to ensure the economic and social impacts don’t come at the cost of the environment.