New Zealand wine exports have hit a new high:
New Zealand wine export earnings have hit a new high, bubbling over the $1.3 billion mark for the first time.
New Zealand Winegrowers chief executive officer Philip Gregan, said it’s due to a combination of increased supply from the 2013 vintage and the continuing strong demand in overseas markets.
“So bring the two things together and we’ve got 9 percent growth in value over the past year.” . . .
That’s the good news.
But there’s another side to the story – there’s still a lot of wine to be sold.
We toured a wine bottling plant last month and saw pallets of boxes full of clean-skin wine bottles which didn’t have a market.
This wasn’t wine maturing, it was wine unsold from last season’s bottling.
New Zealand’s wine production has expanded but it hasn’t all found a market and the plant was already getting this season’s wine in.
Drink up – moderately and sensibly – the country’s wine industry needs us to.