The NBR’s In Tray (not on-line) has identified a software problem:
Stung by surveys showing ongoing popular resistance to its new brand, the blue-collar chip software company Labour is understood to be mulling a re-launch of its recently unveiled product. Since the Leadership3, unpopularly known as Cunliffe, appeared on the market last year, consumers focus groups drawn from across the board have shown marked resistance to the Cunliffe package with one recent survey showing that fewer than one in three consumers would buy the item if it were offered in its current condition this year. A marketing campaign headed by Mattski & Associates, has suggested a number of fresh priorities for the brand, including a new name (CunLife, “emphasising new energy, new direction, new donations”), a gruelling schedule of presentations to business seminars and the possibility of a guest appearance as a sports anchor at the next major All Blacks fixture at the [cont’d]
If that’s the case does the party need a reboot or a whole new programme?