A plethora of media makes it much harder for advertisers to get their message across.
Newspapers are losing readers and recording options give television viewers options that allow them to skip the ads.
When conventional advertisements don’t work, advertisers have to come up with something that does.
What works is cleverness and fun that gets attention and then spreads through social media, like the Unbelievable Channel on YouTube.
It’s been created by Pepsi and will be updated each week with people doing unbelievable things and of course it will spread through social media like this:
Hat tip: NBR