How not to write a media release

A good media release should answer all the appropriate ws – who, what, where, when, why and how.

Labour’s announcement of its candidate for Tukituki tells us the basic who,  Anna Lorck, for where and when she was selected.

It also tries to say how:

She was selected today from a field of three strong candidates to represent Labour.

Moira Coatsworth said today:

“A great crowd of Labour members attended today’s selection meeting. . .

That is trying to put a positive spin on Labour’s undemocratic selection process which gives more power to unions and head office than local members.

But the glaring omission from the release is answering anything about what the candidate’s background and credentials are.

The party has had a run of SMOGs – social media own goals – and now it’s failing to get an old-fashioned media release right.

A selection announcement is a golden opportunity to promote a new candidate but all this release did is put paint-by-number platitudes in her mouth.

3 Responses to How not to write a media release

  1. blokeinauckland says:

    Actually there was nothing to say about the candidate.

  2. Mr E says:

    It is very difficult to make candidate selection ideal. Sometimes people just get it wrong.

    eg. Rank the following 12 candidates our of 10.
    The person with the lowest score wins.

    Makes me laugh just thinking about it.

  3. Gravedodger says:

    Might have been a large hole in the barrel methinks Ele.
    Slater has published what I had heard on the grapevine.

    Call me old fashioned but such things too often indicate a lack of morality in other facets of a persons makeup such as honesty, probity, trust, well I think many might follow my drift.

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