A good media release should answer all the appropriate ws – who, what, where, when, why and how.
Labour’s announcement of its candidate for Tukituki tells us the basic who, Anna Lorck, for where and when she was selected.
It also tries to say how:
She was selected today from a field of three strong candidates to represent Labour.
Moira Coatsworth said today:
“A great crowd of Labour members attended today’s selection meeting. . .
That is trying to put a positive spin on Labour’s undemocratic selection process which gives more power to unions and head office than local members.
But the glaring omission from the release is answering anything about what the candidate’s background and credentials are.
The party has had a run of SMOGs – social media own goals – and now it’s failing to get an old-fashioned media release right.
A selection announcement is a golden opportunity to promote a new candidate but all this release did is put paint-by-number platitudes in her mouth.